Map Your Path to Online Optimization: A whole new way to reach your goals.
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Philadelphia, PA (PRWEB) April 21, 2009
Companies in the business of selling things online already know it's possible to improve the bottom line by using segmented, targeted marketing and promotions on the ecommerce site, but which segments to target? That's the question Monetate will be answering for participants in its May 6 roundtable hosted by Shop.org's Online Marketing Workshop in Scottsdale, Arizona (May 4-6, 2009).
Led by Monetate co-founder and CEO, David Brussin, the roundtable is titled: "Map Your Path to Online Optimization: A whole new way to reach your goals."
"We'll be talking about a new way of looking at data to prioritize the biggest opportunities for improving the bottom line, through segmented, targeted marketing and promotions that provide personalization on the ecommerce site," says Brussin, adding "If you're already doing segmented, targeted marketing on your ecommerce site today, this talk will give you new tools to find the most valuable things to work on."
"If you're not doing segmented, targeted marketing on your ecommerce site right now," says David Bookspan, co-founder and CRO of Monetate, "This talk will help you measure what lift personalization could bring to your specific business, as well as give you a customized plan of attack. We'll show you how we do this analysis, and teach you how to do it yourself with the tools and data you already have."
Adds Bookspan, "When Shop.org asked us to put forward a roundtable proposal addressing online optimization for Internet retailers, merchandisers and marketers, we immediately proposed sharing these practical revenue boosting techniques that we've developed. We're delighted that our proposal was selected."
Held at the Camelback Inn, a JW Marriott Resort in Scottsdale, Arizona, on May 6, the Monetate roundtable is part of the National Retail Federation's Shop.org Online Marketing Workshop, which runs from May 4 through May 6. The theme of this year's workshop is Optimizing Your Online Business.
Media Contact: Stephen Cobb
Monetate Post-click Evangelist
Source: Monetate, Inc.
100 Four Falls Corporate Center, Suite 104
Conshohocken, PA 19428