The combined power of IVM 3.0 and Twitter takes reaching a relevant audience to a whole new level.
Cincinnati, Ohio (PRWEB) February 9, 2010
Dealer Specialties, a division of Dominion Dealer Solutions and the nation’s largest provider of comprehensive inventory management solutions, websites and Internet marketing tools, is excited to announce a tool that allows posting inventory on Twitter through the company’s recently launched Inventory Manager (IVM) 3.0.
Dealerships are embracing social media and understand that being part of the online consumer conversations is increasingly important. Being involved in these conversations involves listening. Once engaged, dealers know what the needs are and are able to provide information accordingly.
As a form of distribution, Twitter has been integrated into Dealer Specialties recently redesigned Inventory Manager (IVM) 3.0. IVM 3.0 was developed for scalability and made the quick-to-market launch of a Twitter posting tool easy. Customers are now equipped through IVM 3.0 to expand their vehicle specials, aged inventory and unique in-stock vehicles directly to an engaged and relevant audience on Twitter.
“Incorporating the Twitter tool into IVM 3.0 is a natural extension to our customer’s already existing data distribution network. The development and execution of the tool was quick and easy,” says Glen Garvin, Dealer Specialties group general manager of product and development. “The combined power of IVM 3.0 and Twitter takes reaching a relevant audience to a whole new level.”
With an established Twitter account, dealers are empowered to select which vehicles to post on Twitter whether it’s their entire used vehicle inventory or specifically identified vehicles. “We recommend choosing vehicles that consumers are talking about, vehicle specials and vehicles that are sought after by a small interest group. Listing your whole inventory in an effort to do an inventory blast is equivalent to spam,” says Garvin.
Obtaining access to the Twitter tool requires a customer only to activate the setting under settings in IVM and add their Twitter profile information. If a customer doesn’t have a profile, creating one is easy. Additional Twitter information can be found at a recent Dealer Specialties blog post.
The Twitter post listing includes vehicle information such as the year, make and model with a shortened URL that takes potential customers to the vehicle details page on GetAuto.com. Marketing messages that describe vehicle uniqueness are encouraged.
“Adding Twitter to the Dealer Specialties distribution network was a seamless integration and an initiative that will provide customers with an opportunity to further engage with their network while creating a new venue for generating increased ROI from a relevant consumer segment,” says Garvin. “Twitter is an online community of actively engaged customers. It’s important to understand the audience, the purpose and ultimately establish rules for engagement. Once in place, it’s time to start tweeting.”
For more information about Dealer Specialties simple, powerful solutions – including social media and how these tools and industry consultants can benefit a dealership, visit http://www.dealerspecialties.com/.
NADA invites auto dealers to “Go to Know.” Dealer Specialties invites them to “Stop and Know.” To find the inventory management solution most profitable for their dealership, auto dealers may visit booth 427 at the NADA Convention and Expo, Feb. 13–15, in Orlando for an on-site demo and to speak with a Dealer Specialties consultant.
About Dealer Specialties
Dealer Specialties, a division of Dominion Dealer Solutions, is the nation's leading provider of a comprehensive suite of inventory management solutions, dealer websites and internet marketing. Providing full-serve and self-serve solutions to dealers growing and changing business needs, Dealer Specialties provides real-time inventory updates, and inventory marketing on the industry's largest online distribution network including GetAuto.com, Cars.com, eBay Motors, Craigslist, Vast.com, Google, YouTube and many others.
Dealerships across the country choose Dealer Specialties as their inventory management and marketing solutions provider to ensure the highest quality, accuracy and timeliness of their vehicle inventory from lot to online. For more information, visit http://www.dealerspecialties.com/.
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include: lead generation through IFMG; customer relationship management tools through AVV, Autobase, and @utoRevenue; Web sites through Dealerskins and XIGroup; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software. These businesses serve more than 60 percent of auto dealers nationwide. Dominion Dealer Solutions is a division of Dominion Enterprises. Learn more at http://www.dominiondealersolutions.com/. Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. For more information, visit http://www.dominionenterprises.com/.
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