Kalunite® Potassium Alum by Verdan Switzerland is Approved as Natural Ingredient by ECOCERT

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VERDAN, the leading supplier of natural potassium alum for the cosmetic and personal care industry, and a premier contract manufacturer of crystal deodorant, today announced that its breakthrough product, Kalunite® natural potassium alum powder, has been authorized by ECOCERT® as an approved raw material. ECOCERT is one of the leading international organic and natural certification agencies for cosmetics and personal care products.

"The ECOCERT approval authenticates our efforts to eliminate all synthetics and chemicals from Kalunite potassium alum"

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VERDAN, the leading supplier of natural potassium alum for the cosmetic and personal care industry, and a premier contract manufacturer of crystal deodorant, today announced that its breakthrough product, Kalunite® natural potassium alum powder, has been authorized by ECOCERT® as an approved raw material. ECOCERT is one of the leading international organic and natural certification agencies for cosmetics and personal care products.

Kalunite is a 100 percent natural ingredient made from pure potassium alum mineral crystals and developed for use in cosmetics and personal care products. It is an equally effective alternative to synthetic potassium alum and synthetic ammonium alum in deodorants and antiperspirants. Kalunite’s purity and 100% natural origins provide 24 hour odor prevention without the assistance of synthetics.

“Verdan continually strives to adhere to the highest natural production standards worldwide, and the ECOCERT approval authenticates our efforts to eliminate all synthetics and chemicals from Kalunite potassium alum,” said Verdan Founder Francis Verdan. “Cosmetic and personal care companies who are seeking ECOCERT certification for their products now have an approved alum to use in their formulations.”

Additionally, the approval by ECOCERT confirms Kalunite’s exemption from registration in REACH, the European Community Regulation on chemicals and their safe use. REACH Regulation states that minerals and ores occurring in nature are exempt from registration if they are not chemically modified; and ECOCERT requires that each ingredient used in a product be traceable back to its natural source free from all synthetics. Kalunite potassium alum complies with both sets of requirements.

Kalunite potassium alum will be made available in January 2011 through DKSH. DKSH supplies high-performance raw materials worldwide for the personal care and cosmetics industries. Kalunite is a registered trademark of Verdan Switzerland.

Verdan is the leading supplier of natural potassium alum for the cosmetic and personal care industry, and a premier contract manufacturer of crystal deodorant. For more than 30 years, Verdan has been providing clients worldwide with exceptional service and the highest quality all-natural crystal deodorant that provides 24 hour odor protection without the need of synthetic ingredients or chemical agents. For more information please visit us at http://www.verdan.com.

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Francis Verdan
Verdan SàrL.
(41) 32-846-23-59
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