Wee Target Hits the Spot for Toilet Training

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An Australian product is poised to end toilet training problems for parents of boys in the USA and Canada.

Lifestyle product provider ETG Europe (http://www.etgeurope.com) is introducing the 'Wee Target', a plastic target to put inside the lavatory bowl. Covered in heat-sensitive black ink, which vanishes when hit to reveal one of a range of pictures, it teaches little boys how to stay on target when using the toilet.

Toilet training troubles are more common for boys, who have to master not only going to the bathroom by themselves, but also how to stand and aim. Too often boys get distracted and hit the lid, the floor or even the wall, leading to messy bathrooms and troubled toddlers. Wee Target can overcome fear of the toilet by making it fun, and help young boys to focus - turning toilet training from a trial into a triumph.

Peter Lamb, ETG Europe co-founder, says, "If toilet training is driving you potty, give Wee Target a try. Having a four year-old myself, I've seen first hand how introducing target practice encourages boys to use the toilet - and improves their aim. And, with our son now standing tall and proud at the toilet, Wee Target has changed so much more than just his nappies."

The targets come in a range of designs, including footballs, trains and trucks, and are reusable, lasting up to six weeks. Easily secured with a suction cup, they sit out from the side of the toilet wall and are cleaned with every flush. The cold water reactivates the heat sensitive ink, covering the image ready for the next use and teaching toddlers to flush.

Compared to complicated toilet training techniques, rigid routines or the extended use of expensive nappies, Wee Targets are a cheap, easy and successful option. Each target costs just $3.80, with packs of three priced at $11.50, and packs of five priced at $18.00.

Furthermore, any image or logo can be printed on the target for large orders, making Wee Target ideal for businesses wanting to attract the attention of big and small boys alike. Breweries can place branded targets in pub rest rooms; sports clubs can cover them with their logos; and the targets offer schools and youth clubs an unusual way to get a message across. The targets are adjustable for different toilet types and sizes.

Notes for editors:
ETG Europe, based in East Sussex, United Kingdom was founded by Husband and Wife Team, Megan and Peter Lamb, who have over 20 years product distribution experience between them.

It is the sole distributor of the Australian-manufactured 'Wee Targets' in Europe and the USA, and aims to establish a reseller network for this and other lifestyle products.

For further information, please contact:
Peter Lamb, Business Development Manager, ETG Europe
Tel: +447942 241850
Email: peter.lamb (at) etgeurope (dot) com
Site: http://www.etgeurope.com

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PETER LAMB
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