Grand Rapids, MI (PRWEB) August 31, 2012
ToolSelect’s unbiased tool-review videos have been viewed more than one million times on YouTube, solidifying the value users put into the honest, thorough, unbiased nature of the reviews. ToolSelect does not sell any tools and acts as the facilitator of the message from a real tool user to the audience.
“It’s a simple process that’s obviously resonated with people,” says Gerry Barnaby, director of excitement with ToolSelect and host of the videos. “We put a tool into the hands of a real user, who then uses it for a while and comes back to tell us about the experience. Our audience appreciates the honesty and finds value in the information we’re passing along. That’s why we hit a million views in such a short time period.”
ToolSelect’s goal is to help tool-seeking users make smart purchasing decisions. Because ToolSelect does not sell any tools, users trust the messages being relayed through the videos.
In addition to tool-review videos, ToolSelect also facilitates information direct from manufacturers who will explain why they built a tool a certain way. ToolSelect never gives its opinion, but instead relays all the necessary information a potential tool buyer would need in order to make the best purchasing decision.
The ToolSelect platform continues to grow, adding new users and real-user tool reviews daily. With a larger community comes a larger demand for content, and ToolSelect does not shy away from that. Everyone—from an experienced tradesman to a first-time do-it-yourselfer—can find value in ToolSelect’s content, and the one million views on YouTube show that’s exactly the case.
“Obviously we want a lot of people to watch our videos,” says Tom Klein, vice president of marketing and merchandising with ToolSelect. “But we didn’t hit a million views with footage of kittens playing. People watch our videos, and return to watch more, because they’re getting highly qualified views from professional tradesmen and do-it-yourselfers whose opinions matter to our community.”
ToolSelect is an unbiased community powered by its members that covers all aspects, types and brands of tools, but does not actually sell any tools. ToolSelect’s members include everyone from experienced tradesmen to complete novices. Users trade tips, compare notes, debate their favorite tools and work together to help each other make intelligent purchasing decisions.
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