The competition to get noticed by the press is flat out relentless and unprecedented.
Boston, MA (PRWEB) May 22, 2013
Robin Samora, principal of Boston-based PR firm Robin Samora Inc., has reflected on more than two decades of helping businesses across the country generate valuable media attention, and highlighted the very best strategies in her latest article entitled: 7 Powerful and Proven Ways to get Noticed by the Press.
“In the past, it was tough to stand out from the crowd and garner attention from news and media sources,” commented Samora, who regularly offers advice on public relations, business development, marketing and branding via her blog at http://www.robinsamorainc.com/category/pr-blog/.
“However, these days, the competition to get noticed by the press is flat out relentless and unprecedented. As a result, businesses of all sizes -- from one-person entrepreneurs to large enterprises -- need to make sure that they’re doing the right things, in the right way, at the right time. My new article is designed to offer accessible insights and practical advice that ultimately leads to more publicity, sales and profits.”
According to Samora, the 7 powerful and proven ways to get noticed by the press are:
- Become “media ready” by looking, feeling, thinking and acting like a desirable multi-million dollar brand -- even on a tiny budget.
- Cultivate and position a winning brand image that includes bio, photos, signatures, media kits and more.
- Leverage the power of social media to reach and impress media partners.
- Take advantage of free publicity opportunities.
- Tell your story often and clearly to gain media attention.
- Stop complaining about the lack of press and do something about it!
- Identify key press contacts and build mutually rewarding relationships that last.
Added Samora: “The fundamental thing that businesses should take away from the article is that they can’t sit back and be passive. They have to get out there, make an impact, sustain momentum, and then translate the benefits into business goals.”
The complete version of Samora’s new article “7 Powerful and Proven Ways to get Noticed by the Press,” which includes an expanded discussion of each of the above-noted points along with practical action items, is available at: http://www.robinsamorainc.com/2013/05/7-powerful-and-proven-ways-to-get-noticed-by-the-press/
For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.
About Robin Samora Inc.
Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.
Learn more at http://www.RobinSamoraInc.com.