New iPad Case Unveiled by Powis

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Not your mother's iPad case: Powis iCase offers sturdy iPad protection with personalization, design customization, and 9 positions for all your iPad activities

Powis iCase offers 9+ viewing and working positions.

We set out to develop an iPad case that delivers on customer needs where other cases were falling short. iPad users want a case that offers multiple viewing positions, is easy to clean, and offers a variety of styles and ability to personalize.

Powis today announced its new iPad case, the Powis iCase™. This stylish, unique cover, which is inspired by the traditional book, enhances the sleek, streamlined look of the iPad, while offering quality protection. The sturdy designer stand offers 9+ positions, for every iPad activity. And there are more than 40 leathers and patterns to choose from.

“We set out to develop an iPad case that delivers on customer needs where other cases were falling short,” said Kevin Parker, CEO of Powis. “We heard from iPad users that they want a case that offers multiple, sturdy positions to enhance the usability of their iPad, a case that is easy to clean, and one that offers a variety of styles and ability to personalize. Powis iCase delivers on all these requests.”

What’s Your Favorite Position?
With its patent-pending designer stand, Powis iCase provides more than 9 sturdy positions for every iPad use. Whether you are watching a movie, playing a game, writing emails, presenting to a colleague or just surfing the web, Powis iCase secures the iPad in the most comfortable position for your activity. The various positions accommodate every location where you may be using your iPad – at the office, at home, in a coffee shop, on an airplane or on the go.

Premium leathers to Popular Patterns to Personal Designs
To support the personal nature of the iPad, there are more than 40 handcrafted leathers and popular patterns to choose from on http://www.powisicase.com. Powis iCase can be personalized with a name, company logo, monogram, inscription, or a favorite quote. For designers or for people who just know what they want, Powis also offers the ability to put unique designs or photos on the Powis iCase.

More features
Powis iCase offers a snap-in frame to hold the iPad securely in place, while maintaining the streamlined design of the iPad. To keep the iPad clean, Powis iCase comes with a handy microfiber wipe cloth with secret storage. The iPad floats above the frame so that debris wipes off the iPad and not into the case. On the inside cover, there is a convenient business card holder. And the movable hand strap provides secure closure and carry.

Eco-friendly construction
Powis iCase has the environment in mind. Fiber content of its handcrafted leather is 100% recycled cowhide fibers. All cases are constructed with 100% recycled board.

Powis iCase is Designed and Assembled in the USA.

Pricing and Availability
Powis iCase is available in many different leathers, patterns, and with personalization.
Premium leather Powis iCase: $79.95
Lightly textured leather Powis iCase: $59.95
Patterned Powis iCase on printed laminated cover: $49.95
Custom designed Powis iCase: $69.95
Personalization: $9.95

Powis iCase is available online at http://www.powisicase.com on November 17, 2010. It will be available soon at major retailers. Stay tuned for more details.

Fan our iPad case on Facebook at “Powis Parker” and follow @powisicase on Twitter.

About Powis
Powis is the inventor of Fastback® -- revolutionary tabletop binding machines that produce strong, beautiful tape binding and bookstore-quality perfect binding and hardcovers. The Fastback line ranges from small office machines to systems that can support a high volume digital press. Our innovative bind-on-demand technology is used by leading photo book manufacturers, multiple Fortune 500 companies and governments worldwide. More information is available at http://www.powis.com.

Powis and the Powis iCase logos are trademarks or registered trademarks of Powis Parker Inc. Other names may be trademarks of their respective owners.

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Erin Hintz
Powis
415-596-1799
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