PPC Campaign Automation: Bid Management, Alerts…the Works!
Redding, CT (PRWEB) July 28, 2009
On Tuesday, August 4, 2009 at 1 PM Eastern Daylight Time, Search Marketing Now presents "PPC Campaign Automation: Bid Management, Alerts…the Works!" This webcast is free and is sponsored by Acquisio Software.
Pay-per-click (PPC) advertising campaigns can be complex, time-consuming -- and costly if not well-managed. At some point, certain aspects of the campaign are simply too difficult -- or even impossible-- to manage by hand.
The August 4 webcast provides a hands-on introduction into PPC campaign automation. PPC expert Andrew Goodman looks at how to automate a PPC campaign using rules-based management to govern your bidding process. He'll discuss why it's important to automate the bidding process, what kinds of rules can be used to streamline a PPC campaign.
He'll cover basic rules, and assumptions behind those rules, as well as introducing some advanced rules for those who want to take it to the next level. He'll also show how adding automated processes to your campaign can improve your Quality Score and increase the overall ROI of your PPC campaign.
Andrew Goodman is founder and president of Page Zero Media, a Toronto-based online marketing agency with a global reputation in paid search. He is a frequent contributor to the "Paid Search" column at Search Engine Land, as well as a frequent speaker at industry events such as the SMX conference series.
This webcast is sponsored by Acquisio, the world's leading developer of PPC management tools for agencies. Acquisio SEARCH is the first PPC management software designed from the ground up with advertising agencies in mind. Acquisio was founded in 2003 and is based in Montreal.
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.