PPC: Not Just the Numbers
Redding, CT (PRWEB) August 27, 2009
On Tuesday, September 22 at 1 PM Eastern Daylight Time, search expert Alissa Ruehl will discuss the importance of qualitative intelligence and best practices in PPC advertising campaigns in the Search Marketing Now webcast "PPC: Not Just About the Numbers."
Math, machines, and data algorithms are necessary to optimize a PPC campaign for high return on ad spend (ROAS), but without qualitative intelligence and careful attention to upholding fundamental best practices, many marketers will often fail. If a keyword has a low ROAS, bid adjustments may be needed, or it might be that the ad copy doesn't match up, or the landing page is wrong. Often, these qualitative elements can make or break the success of a paid search campaign.
In this webcast, the audience will learn how to combine human insights with conversion-based bid management for improved performance.
Alissa Ruehl will cover the qualitative side of PPC campaign optimization. She'll talk about how to organize a PPC campaign for success and simplicity; how to weed out irrelevant traffic; how to get the right people to click on ads; and how to create good landing pages.
Alissa Ruehl is Manager of Website Effectiveness Consulting at Apogee Search. She is also the Paid Search Editor for SEMJ.org, and is a frequent speaker on webcasts and at search industry conferences.
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.
This webcast is sponsored by Clickable, a platform that makes online advertising Simple, Instant and Profitable. Clickable's Pro dashboard empowers marketers to manage online advertising with transformational return on investment. Clickable Pro activates instantly with an intuitive experience that makes it easy to manage performance across all major advertising networks, like Google, Yahoo and Microsoft. Clickable's ActEngine delivers critical quantitative and qualitative recommendations to maximize profitability. Clickable makes you more efficient, effective and confident. That's why customers often say: "Clickable is like having a trusted advisor always by your side ensuring success." For more information, or for a free trial, visit http://www.clickable.com.