Pay-per-Click Advertising (PPC) Strategy and Tactics Discussed in 'Ask iProspect' - Webcast at Search Marketing Now, Nov. 3

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Senior management from search marketing firm iProspect will answer audience questions about paid search advertising (PPC) in a unique format based entirely on PPC questions submitted by registrants

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Ask iProspect: PPC Strategy & Tactics from the Experts.

On Tuesday, November 3, at 1 PM Eastern Standard Time, senior management from iProspect will answer audience questions about PPC advertising, on the Search Marketing Now webcast, " Ask iProspect: PPC Strategy & Tactics from the Experts."

This webcast is free and registration is open; questions can be submitted upon registration.

Speakers include: Bill Muller, CMO, iProspect; Thad Ward, Client Service Director, iProspect; Andrew Wheeler, Managing Director, iProspect Chicago; and, Heather Pidgeon, Client Service Director, iProspect.

The entire webcast will be devoted to answering questions that registrants submit in advance, and that are submitted live throughout the event. Topics will focus on large, complex PPC campaigns, and will range from simple to complex issues facing marketers working in paid search, such as best practices for targeting keywords, writing ads, and creating landing pages; integrating paid search with SEO and online display ddvertising; integrating paid search with your offline marketing channels; learnings to be gained from paid search analytics.

This webcast is sponsored by iProspect, the Original Search Engine Marketing Firm. Since 1996 the company has helped many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, pay per click advertising management, paid inclusion management, shopping feed management, search leveraged public relations, online display advertising, and other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day. For more information, visit

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX West (Santa Clara, CA, March 1-4, 2010), SMX Advanced, SMX East, and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.


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Christopher Elwell
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