Trademarks, Brand Terms and PPC Advertising: Updates You Must Know.
Redding, CT (PRWEB) July 8, 2009
On Wednesday, July 22 at 1 PM Eastern Daylight Time, Search Marketing Now presents " Trademarks, Brand Terms and PPC Advertising: Updates You Must Know." This webcast is free and is sponsored by Marin Software.
Google recently made significant changes in its trademark usage within AdWords, leaving many PPC advertisers still scratching their heads. What exactly are the current trademark policies and how have they changed? How will these changes affect PPC advertisers?
In this webcast, PPC expert Brad Geddes cover the current rules for using trademark terms in PPC advertising at the top search engines -- Google, Yahoo! and Microsoft's Bing. He'll discuss what the changes in Google's policy mean for SEM and brand advertisers and affiliates.
He'll also talk about the use of trademark and brand terms in keywords and in text ads, and how large search advertisers will benefit from Google's shift.
Brad Geddes is the Founder of bgTheory, a company dedicated to PPC education & training; a regular blogger, Twitterer, presenter for AdWords Seminars, and a frequent conference speaker. He contributes regularly to the "Paid Search" column at Search Engine Land.
This webcast is sponsored by Marin Software. Founded in April 2006, Marin Software provides an end-to-end, enterprise-class paid search management application for those spending more than $100,000 monthly on paid search. Marin's "No Black Box" methodology offers serious search marketers unprecedented control and transparency over their SEM programs. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of advertisers and agencies, saving time and improving financial performance. Marin offers no term commitment and no up-front fees. Customers include Razorfish, one of the largest interactive agencies in the world. Marin is backed by Benchmark Capital, Amicus Capital, DAG Ventures and Focus Ventures. For more information, visit http://www.marinsoftware.com
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.