Managing PPC Campaigns in the UK and Europe
Redding, CT (PRWEB) September 2, 2010
On Tuesday, September 21 at 4 PM GMT (11 AM EDT) Search Marketing Now presents "Managing PPC Campaigns in the UK and Europe: Tips for Success," a live webcast featuring Andy Atkin-Kruger, Managing Director of WebCertain.
This webcast is free and is sponsored by Marin Software.
Registration is open at Search Marketing Now.
This webcast focuses on what every PPC campaign manager in the UK must know in order to run an effective PPC advertising campaign. From setting an effective strategy and achievable ROI, to managing a complicated paid search advertising campaign across multiple languages and countries, Andy Atkins-Kruger reveals what goes into an effective international PPC campaign.
He'll also discuss the latest updates on Google AdWords in Europe; how to manage multi-lingual and cross-country campaigns; and when to recognize that it's time to automate a PPC campaign.
This webcast is developed for a UK and European-based audience and will be broadcast at 4:00 PM Greenwich Mean Time.
Andy Atkins-Kruger has more than 20 years experience in international marketing and is a recognized authority on international search. In 2002, after 5 years as its client, Andy bought the agency WebCertain. WebCertain has been operating multilingual search marketing campaigns for over 12 years and is one of very few agencies which only deal with international campaigns. Andy is a contributor to the Search Engine Land column "Multi-National Search," and he is Managing Editor of multilingualsearch.com. He is a frequent speaker at industry conferences, and is the chair of the International Search Summit, which recently announced its partnership with the Search Marketing Expo conference series.
This webcast is sponsored by Marin Software. Marin Software provides a browser-based, enterprise-class paid search management application for advertisers and agencies. Designed for those who are spending at least $100,000 monthly on paid search, Marin Search Marketer® addresses the workflow, analysis, and optimization needs for large-scale SEM campaigns, saving time and improving financial performance. Over 180 customers collectively manage in excess of $1 billion of annual search spend via Marin’s application. Customers include University of Phoenix, Neo@Ogilvy, Razorfish, Reply!, and ZipRealty. Marin Software was recently selected by AlwaysOn as an OnMedia Top 100 Winner in the Next Generation Search category.
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.