Managing Your PPC Advertising Campaign: Time-Saving Tips and Tactics.
Redding, CT (PRWEB) February 27, 2009
On Tuesday, March 10, at 1 PM Eastern Daylight Time, Pay Per Click advertising expert David Szetela will present on a Search Marketing Now webcast, "Managing Your PPC Advertising Campaign: Time-Saving Tips and Tactics." This webcast is free and is sponsored by Marin Software.
Ask anyone who manages large pay per click (PPC) advertising campaigns and they'll tell you it can be extremely complex and time-consuming. There are a range of factors to consider, spreadsheets to maintain, sometimes different business goals across multiple publishers. The workload can often seem overwhelming.
Given today's economic climate, where we're all doing more with less, it's crucial to be as effective and productive as possible.
Szetela will offer tips on how to manipulate keywords using Excel and Word; what types of time-saving tools are available; how you can improve your efficiency; and, how to recognize when it's time to bring in outside help.
For anyone who manages a large PPC campaign -- spending more than $100,000 per month -- this webcast will provide valuable insight to improve your workflow, your ppc campaign, and, ultimately, your ROI.
This webcast is sponsored by Marin Software. Founded in April 2006 by experienced search marketers and software experts, Marin Software provides an end-to-end, enterprise-class paid search management application for advertisers and agencies. Marin Software's "No Black Box" methodology offers serious search marketers unprecedented control and transparency over their SEM programs. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of advertisers and agencies, saving time and improving financial performance for large-scale SEM campaigns. Marin offers no term commitment and no up-front fees and is designed for those who are spending at least $100,000 monthly on paid search. Customers include Razorfish, ZipRealty, and Cobalt Group. Marin is backed by Benchmark Capital and Amicus Capital. For more information, visit http://www.marinsoftware.com.
Registration for this webcast is available at the Search Marketing Now website.
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX West, SMX Search Analytics (Toronto, March 31 - April 1) SMX Advanced (Seattle, June 2-3) and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.
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