Marketing Expert Robin Samora Uncovers Why Marketing is Like Dating

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In her latest article, PR, branding and marketing expert Robin Samora takes a fun and memorable look at the similarities between dating and marketing. It’s all part of her vision of helping business leaders grasp the essence of marketing, and see how it “fits” into their business.

Boston PR, branding and promotions, brand ambassadors, PR and Brand Expert Robin Samora

PR and Brand Expert Robin Samora

Indeed, from searching for an ideal soul mate to practicing the art of active listening, there’s plenty that business leaders – and marketers, for that matter – can learn from dating lore.

In her latest article, veteran marketing expert and PR consultant Robin Samora has put together a unique, fun and memorable way for business leaders to grasp the essence of marketing, and see how it “fits” into their business: compare it to dating.

“After listening to various bits of dating wisdom from my single friends, it dawned on me just how much marketing and dating have in common,” commented Samora, the principal of Boston-based Robin Samora Inc., a promotions, branding and PR company that works with corporations, authors, entrepreneurs and experts nationwide. “Indeed, from searching for an ideal soul mate to practicing the art of active listening, there’s plenty that business leaders – and marketers, for that matter – can learn from dating lore.”

According to Samora, here are the 5 key reasons why marketing is like dating, and how business leaders can use these insights to separate from the pack and get ahead:

  •     They both aim for ideals.

Successful daters need to have an idea of who they want to meet – or else they might end up anywhere, with anyone; or possibly nowhere. Similarly, successful business leaders need to profile their ideal client, so they know who to reach, and why.

  •     They both need to fish where the fish are.

Successful daters know that they’re more likely to find Mr. or Miss Right if they sign-up for classes and attend events. Similarly, successful business leaders need to mingle and connect with their niche market at industry meetings, networking sessions, and other places “where the fish are.”

  •     They both plant seeds.

Successful daters let it be known far and wide – or at least, to family, friends and colleagues – that they’re looking for that “special someone.” Similarly, successful business leaders need to respectfully and professionally leverage their networks to get all of the advice and leads they can.

  •     They both depend on attitude.

Successful daters are optimistic, positive, and energized – while being realistic. Similarly, successful business leaders need to avoid becoming obsessed with problems and negative energy, and instead focus on solutions and cultivating an upbeat, optimistic attitude; which is especially important when (not if) there are bumps in the road, and things don’t unfold as planned.

  •     They both need to ask questions and listen.

Successful daters understand that folks love talking about themselves, and so they ask questions about interests, work, family background, etc. Similarly, successful business leaders always need to ask WIFT? (“What’s in it for them?”) and ask insightful questions until they identify their client’s true needs and wants.

To wrap up her fun and memorable article, Samora reaches once more into her bag of similarities and advises business leaders to be patient and focus on building a long-term relationship; not a one-night stand.

“We all know that love takes time,” noted Samora. “Usually, it takes a while to know someone and see that there’s a real, lasting connection. Business leaders need to see things in the same way. They need to lay the foundation of a solid business relationship, which is built on trust and shared values.”

Samora’s full article, which features a deeper look at the similarities between dating and marketing,’ is available her firm’s website at: http://www.robinsamorainc.com/2013/03/5-reasons-why-marketing-is-like-dating/.

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads. Learn more at http://www.RobinSamoraInc.com.

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