Lanham, MD (PRWEB) April 28, 2010
Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that Verbatim, maker of information storage and computer peripherals, has selected Vocus PR Management software to streamline its outreach activities. Verbatim cites access to an extensive media contact database, media monitoring and analytics, and the ability to consolidate its public relations activities on a single comprehensive platform, as the key reasons for choosing Vocus.
“We maintain an outside PR agency along with internal staff and Vocus provides us with complete visibility into the day-to-day PR activities,” said Karen McGuire-Marshall, manager, Communications for Verbatim Americas. “Vocus’ analytics gives us the means to measure our PR results – we’re spending more on PR this year and we needed a way to benchmark our return on our investment.”
McGuire-Marshall also noted that the Vocus system is just one part of the company’s move to revamp its overall marketing efforts. However, the renewed emphasis also means that its PR staff will need to broaden its outreach to influencers outside of its traditional technology roots by tapping into consumer oriented publications, bloggers and even social media.
“We’ve got products that meet the needs of a wide consumer audience,” added McGuire-Marshall. “Vocus provides us with a way, for example, to identify key influencers, develop relationships and conduct outreach with product reviewers and writers we may not have previously considered.”
As an example of new media efforts it’s PR team is conducting, Verbatim recently completed a successful blogger outreach campaign – Verbatim’s Got Your Back(up!). Verbatim made a range of storage devices, like removable thumb drives which can be used to save and share photos, available for bloggers for review. Verbatim also ran a contest that provided bloggers with products to give away to their readers.
“These products are of interest to both bloggers and to their readers,” said McGuire-Marshall. “We’ve also received a great deal of market research by way of feedback from this campaign.”
“In a Vocus survey conducted in November 2009, 80 percent of respondents said they would focus more on social media, and 58 percent said they would focus more on PR measurement in 2010,” said Kye Strance, director of product management with Vocus. “Verbatim is demonstrative of how leading companies are tackling measurement and outreach in a new media world.”
Verbatim’s businesses in the Americas, Europe/Middle East/Africa and Asia Pacific regions are wholly owned subsidiaries of Tokyo-based Mitsubishi Kagaku Media Co., Ltd. MKM’s parent company, Mitsubishi Chemical Corporation (MCC), is Japan's largest chemical company. Verbatim develops and markets innovative, high-quality products for storing, moving and using digital content. Known for its leadership in the optical, magnetic and flash storage and related accessories markets, the company provides reliable, unique technologies and products that are highly sought after and broadly distributed worldwide. For more information, contact Verbatim Americas, LLC, 1200 W.T. Harris Boulevard, Charlotte, NC 28262, (800) 421-4188. In Europe, Verbatim Ltd., Prestige House, 23-26 High Street, Egham, Surrey, TW20 9DU, UK, (+44) 1784 439 781. In Japan, Mitsubishi Kagaku Media Co., Ltd., 4-1-23, Shiba, Minato-ku, Tokyo 108-8415, Japan (+81) 3-5454-3972. Or visit the web site at http://www.verbatim.com and select the country of your location.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,800 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
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