IT Company Offers “Keeping it Clean” Public Service Announcement: Protecting Your Domain from Being Associated with .xxx Extension

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With the recent introduction of the .xxx domain extension, used to identify websites with pornographic content, Pragmatix IT notes the potential danger that this poses toward the integrity of any company’s brand and offers a “Keeping it Clean” public service announcement; urging businesses to be proactive in protecting their trademarks and domain names against association with the adult domain extension.

Pragmatix IT Outsourcing

Pragmatix IT Outsourcing

Many of our clients do not have trademarked names and the simplest solution is for them to register their domain names with the .xxx extension, so that no one else can.

The domain extension “.xxx” was recently made available for identifying websites with pornographic content. While this will be a clearer way to keep underage browsers away from adult materials, it poses a threat to the integrity of many brands because their domain names will now be available for registration under the .xxx extension. Knowing this, Pragmatix IT notes the potential danger and offers a “Keeping it Clean” public service announcement; urging businesses to be proactive in protecting their trademarks and domain names.

Pragmatix announcement is simple: “If you have a trademark or domain name that you do not want to be associated with the .xxx domain extension, register it yourself now, before somebody else does, as a way to keep it clean and safe from abuse,” says Bill Abram, the founder and president of Pragmatix, Inc.

“.xxx opens up a new area where a few inexpensive proactive steps can save companies time and money,” Abram continued. “Many of our clients do not have trademarked names and the simplest solution is for them to register their domain names with the .xxx extension, so that no one else can.”

In the end, the price of registering a domain is far more affordable than a damaged reputation. Pragmatix understands that the reputation of a quality company can be compromised, simply by association, and they hope that their public service announcement will spur companies into action on their way to keeping it clean and preserving their good name.

About Pragmatix

Since 1992, Pragmatix has helped scores of companies use information technology (IT) in new and innovative ways to improve business performance. Pragmatix delivers a broad portfolio of business and technology solutions including secure managed hosting, remote managed services and support, cloud computing, custom applications and software development. From small businesses to Fortune 500 firms, Pragmatix can help companies improve business processes to boost efficiencies, maximize revenue, reduce cost and gain competitive advantage.

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Barbara Abram
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