Precision Ad Solutions Launches the Precision Ad Server - A Flexible Ad Serving System with a Comprehensive, End-to-End Interface

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Precision unites sophisticated targeting, trafficking and reporting features in one unified platform for online advertising management needs

We're excited to announce Precision to the online marketing and advertising industry at ad:tech San Francisco

Precision Ad Solutions is introducing the Precision Ad Server at ad:tech San Francisco, April 21-22, 2009. Precision focuses on fulfilling the online advertising needs and requirements of publishers, advertisers and agencies as well as sales professionals and trafficking specialists.

"We're excited to announce Precision to the online marketing and advertising industry at ad:tech San Francisco," said Precision Ad Solutions' CEO Michael Loy. "We believe Precision will fill the gap between costly, large ad servers and free, stripped-down servers. We've created an affordable, streamlined answer for mid- to large-size customers. Users will be better able to publish, manage and optimize their ads with Precision."

A team of experienced digital advertising executives and technology experts worked diligently to develop and create this cost-effective ad serving solution that is flexible and easy to use.

Precision's exclusive drag-and-drop interface expedites trafficking and reporting. From RFP processing to delivering to invoicing, Precision seamlessly integrates the entire life cycle of a campaign into one complete, end-to-end solution making it ideal for its customers.

From extensive filtering parameters to real-time reporting, Precision can effectively deliver ads to a specific demographic, in a chosen location, during an exact time, resulting in higher revenue and enriched targeting. Precision features seven different levels of geographical targeting plus nearly 20 additional filters for fine-tuning campaigns.

Among Precision's proprietary features are: Delivery Monitoring Alerts, which provide time-saving, automatic searches to effectively monitor campaigns; Visitor Stats, which allow detailed information about visitors and their habits to determine the best ad placement; and the Exceptions Calendar, which permits users to view, change and adjust inventory quickly and easily.

Precision provides quality customer service and prompt support for experienced Internet marketers as well as new digital media users. Precision also offers outsourced trafficking solutions so that customers can reduce staffing and save money.

With Precision, users will be able to create custom ad units of various sizes and deliver third-party rich media allowing maximum creativity.

"Precision is all about thriving in the marketplace. We're providing the opportunity for our clients to thrive with our unique ad server to get the best return on their investment," said Loy. "Our customers can reduce costs and optimize revenues with Precision."

About Precision
The Precision Ad Server currently delivers more than 3 billion ad impressions every month. Precision provides a complete ad serving solution for Web publishers, advertisers and agencies. Precision offers flexible tools and solutions including comprehensive campaign optimization capabilities. Precision Ad Solutions, LLC, part of Aurora Media, Inc., is based in Oakton, Virginia.


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Stephanie Snow
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