Freakonomics and Predictify Launch Prediction Center

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Freakonomics Partners With Predictify to Make Its Blog More Interactive

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Predictions create a feedback loop that proves extremely sticky

Freakonomics and Predictify have partnered to create the Freakonomics Prediction Center, where users can predict the outcomes of the issues discussed by Freakonomics co-authors, Steven Levitt and Stephen Dubner.

"Freakonomics readers love to debate and discuss the issues we write about every day," said Freakonomics Editor, Melissa Lafsky. "Predictify allows us to make our blog even more interactive by providing a forum for readers to prognosticate in a fun and competitive environment."

The Freakonomics Prediction Center is Predictify's first deployment of its platform, which enables websites to create their own co-branded prediction centers based on topics that interest their user base. Just as on Predictify itself, prediction center users can research, discuss and predict the future, build a reputation based on their accuracy and compete against other users for a spot on the leader board.

"Predictions create a feedback loop that proves extremely sticky," said Ed Heacox, Vice President of Business Development. "Predictify is a natural fit for websites seeking to increase user engagement."

About Predictify
Predictify is a marketing and information platform that combines content, interactivity, and social elements to extract actionable, forward-looking data "from the crowd". Users can research, discuss and predict the outcomes of real-world events, build a reputation based on their accuracy, and even get paid real money when they're right. Marketers can create interactive advertisements or gather consumer data by posting questions related to a product or service. Predictify is based in Menlo Park, Calif., and can be found on the Web at http://www.predictify.com.

About Freakonomics
Freakonomics, a book by economist Steven Levitt and author Stephen Dubner, has sold 3 million copies worldwide since its publication in 2005. Their blog, hosted by The New York Times, is meant to keep the conversation going. The Freakonomics blog can be found on the web at freakonomics.blogs.nytimes.com.

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