Predictify Provides Interactive "Prediction Center" for washingtonpost.com

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Users Predict the News, Compare Results and Gain Authority Among Community of Users

Predictify is an ideal platform to expand audience participation in a new dimension -- the future

Predictify, an online prediction platform based on the wisdom of crowds that adds an interactive, forward-looking dimension to consuming news, today announced that it will provide a Prediction Center -- a community platform where readers can get involved in the news by predicting the outcome of events -- on washingtonpost.com.

The washingtonpost.com Prediction Center enables readers to research, debate and predict the future on major political, sports and business events in addition to local issues in the D.C.-area. Predictors are scored and ranked based on accuracy, building a reputation for expertise over time. Predictify then aggregates readers' predictions into meaningful forecasts, generating unique, crowd-sourced editorial data for washingtonpost.com.

washingtonpost.com's Prediction Center is Predictify's latest deployment of its partner platform offering, which enables websites to create their own co-branded prediction centers with their own look and feel but with the analytic brawn of the Predictify technology.

"Predictify is an ideal platform to expand audience participation in a new dimension -- the future," said Parker Barrile, co-founder and CEO, Predictify. "Along with providing a platform that encourages and rewards user feedback, Predictify's unique system provides easy-to-use graphical tools to analyze the results of its readers' insights and opinions."

"The Prediction Center provides our readers with a dynamic forum to interact with the news in a fun and competitive environment," said Jim Brady, Executive Editor of washingtonpost.com.

Predictify's platform is ready for immediate deployment and can be customized for virtually any website or blog for free. For more information, visit Predictify at http://www.predictify.com/aboutus.aspx.

About Predictify
Predictify is a community-based prediction platform that makes predicting real-world events easy and fun. Users can research, discuss and predict the future, build a reputation based on their accuracy, and even get paid real money when they're right. Marketers can create awareness, engage consumers, and gather data by posting promotional questions about a product or service. Since its launch in October 2007, Predictify has partnered with The New York Times, the San Francisco Chronicle, Freakonomics, Mashable, and ReadWriteWeb. Predictify can be found at http://www.predictify.com.

About washingtonpost.com
washingtonpost.com is an award-winning news and information destination that delivers world-class reporting and innovative multimedia content, creating a truly interactive news experience. Using the latest technology and tools, washingtonpost.com encourages participation and content customization across all platforms, allowing readers to engage with washingtonpost.com anytime, anywhere. Winner of four consecutive Edward R. Murrow Awards for Overall Excellence for Non-Broadcast Affiliated Web site, washingtonpost.com is owned by Washingtonpost.Newsweek Interactive, the online publishing subsidiary of The Washington Post Company. (NYSE: WPO)

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Tiffany Curci
Voce Communications
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