San Jose, California (PRWEB) March 02, 2012
Follow us on LinkedIn – Housing industry in developed markets of UK and US underwent a drastic makeover with the introduction of Prefabricated /Systems-built/ Manufactured (Mobile) home concept. Beginning from trailers shipped by train to mobile home parks to finally what is known as a factory-built home, the prefabricated housing sector traversed a long windy path of evolution. The present day mobile homes are increasingly being considered permanent dwellings for the middle-income individuals, in many parts of the world, and the sector contributes significant revenues to the entire housing industry. The Manufactured Homes segment within the prefabricated housing market, is the most competitive category in the overall housing industry, and accounts for around 10% of the single-housing starts in the US. Shipments of manufactured homes witnessed an increase in 2011, a sharp relief to the slump witnessed in previous years. The continuing gloomy situation in the overall housing market (including site-built) brought the relatively affordable manufactured homes under the spotlight.
The charm of a fully furnished house, mainstream locale and low housing costs are main attractions for consumers, particularly single persons, young married couples and aged individuals from rural backgrounds, where fewer housing alternatives are present. Also, with the trend of housing communities taking root, the market for larger and expensive-to-maintain homes is on a steady phase of decline, translating into growing demand for manufactured homes. However, despite the bright prospects, lack of retail financing is the greatest challenge confronting the manufactured homes segment. Even for those customers with flawless records, obtaining retail credit for manufactured segments is proving to be a daunting task, particularly during the current scenario when the industry is yet to see a complete recovery from the recession. In markets such as the US, banks are extremely cautious when lending credit for manufactured homes/mobile home park (land-lease community), as compared to homes planned on self-owned land.
Similar to several other industries, the global housing industry too is moving towards a ‘Green’ identity, marked with an increasing affinity towards prefabricated, eco-friendly and energy-efficient homes in modular designs. The segment of modular homes is moving towards a greener identity with several super housing models boasting of low-carbon footprints frequently emerging in the market. The energy-efficient, environment friendly homes are changing the relatively down market image of the prefab housing type, as consumers increasingly place in high esteem industries that aim at reducing wastage and inefficiency. Over the coming years, demand for green modular homes is expected to take rapid strides, with major focus areas for manufacturers and consumers being energy-efficient cooling and heating systems as well as grey water re-using capabilities. Innovation is the order of the day in the prefabricated housing market, where manufactured homes are increasing progressing towards built-in solar powered modules. The solar power initiative of the federal agencies is slowly gaining market acceptance with consumers preferring model houses with built-in photovoltaic cells.
Traditionally, the US and Europe together represent two of the largest regional markets, garnering majority share in the global prefabricated housing market, as stated by the new market research report on Prefabricated Housing. In the Asian region, Australian and New Zealand markets are considered pioneers in the factory built housing concept. In the future, rapid development from newer and burgeoning markets of China, India, Taiwan, Korea and others is slated to place Asia-Pacific on the fast track, compelling a strong compounded growth rate of 4.4% through 2017. By product segment, strong gains are expected from Panelized Homes segment, while manufactured homes segment retains lead as the single largest prefabricated housing market.
Major players profiled in the report include All American Group Inc., Asahi Kasei Homes, Cavco Industries, Inc., Champion Enterprises Inc., Clayton Homes Inc., Fairmont Homes, Inc., Daiwa House Industry Co., Ltd, Misawa Homes Co. Ltd., Nationwide Homes, Pulte Homes In, Sekisui House, Ltd, Southern Energy Homes, Inc, Skyline Homes, Toyota Home, among others.
The research report titled “Prefabricated Housing: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the market, impact of the recession, current market trends, key growth drivers, recent product introductions, recent industry activity, and profiles of major/niche global as well as regional market participants. The report provides annual sales estimates and projections for prefabricated housing market for the years 2009 through 2017 for the following geographic markets - US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America. Key product segments analyzed in the report include Manufactured Homes, Panelized Homes, Modular Homes, and Precut Homes. The study also provides historic data for an insight into market evolution over the period 2003 through 2008.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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