Oh Baby! The Newest in Healthy Hair Care for Mom-to-Be Hits Shelves Late April

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NINE Naturals launches Oh Baby! The first hair care line to deliver natural health and beauty to the pregnancy market. The two launch products, minty moisturizing shampoo and conditioner, hit stores late this month. Retailers and expecting mothers are excited about the line because it is free from some of the common chemicals associated with health risks including sulfates, phthalates, parabens and DEA.

Our babies are being born pre-polluted

"Our babies are being born pre-polluted", announced Newsweek in February. NINE Naturals responds. Oh Baby!, from NINE Naturals, is the first natural hair care line that delivers expecting mothers targeted beauty benefits and assures them that they are not exposing baby-to-be to any of the warning list chemicals.

Set to roll out April 20, 2009, the Oh Baby! products are unique, natural blends that address the specific health and beauty concerns of mom-to-be. For health, the expecting mom's number one concern is pre-natal safety. The informed baby-on-board consumer knows that her products must be free from sulfates, phthalates, parabens and DEA. NINE Naturals is leading the industry by creating a product line that is free from these chemicals. For beauty, the all natural products are packed with essential plant oils, organic aloe and B5 so that moms get the extra hair hydration that they need while expecting. For an extra kick, the Oh Baby! Line has natural aromatic oils that fight fatigue on sleepy mom mornings.

Parabens, phthalates, sulfates and DEA. Translation please?! Four quick facts:

  • These harsh chemicals can be found in over 90% of current cosmetic products
  • Recent scientific research links exposure during pregnancy to health concerns for the unborn child
  • Figuring out which products contain these chemicals is tough; even products labeled "natural" may contain harsh preservatives
  • The U.S. government does not require health studies or pre-market testing for personal care products

"Moms-to-be told us that they spend hours looking for hair products," says Nicole Shariat, creator of NINE Naturals. "Expecting moms like Robyn said, 'I want something that's good for me and my baby and I don't know how to find it.'" The Oh Baby! line is Robyn's answer. Each product has NINE ingredients so expecting moms can quickly assess safety. The products also promote beauty and health in pregnancy - extra doses of plant oils hydrate and soften hair, aromatic oils fight fatigue and the removal of excess chemicals assures mom that she's making the smart choice for herself and her unborn child.

The Duality of NINE:
Our NINE - the number of ingredients in our products. On average, a shampoo has 25 ingredients. The long, scientific ingredient deck makes it difficult for customers to assess the safety of the product. By sourcing premium ingredients, NINE Naturals can create products with NINE or fewer ingredients.

Your NINE - length of your pregnancy. Products are specially formulated to meet the needs of the maternity market. Hair becomes dry so essential plant oils provide extra moisture, the removal of harsh foaming agents (sulfates) promotes hydration and the aromatic oils alleviate symptoms expecting moms face.

NINE Naturals will be sold through parenting boutiques, premium grocery stores, specialty retailers and the company's website beginning in late April 2009. The company's goal is to raise the bar in personal care through premium natural ingredients that encourage healthy beauty.

Media Contact:
Nicole Shariat
Nicole at NINEnaturals.com


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Nicole Shariat
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