Even the most strategically crafted piece of direct mail will end up in the trash if it is delivered to the wrong audience; this makes our new data management products invaluable.
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Indianapolis, Indiana (PRWEB) November 15, 2011
Managing data appropriately influences direct mail marketing success. Premier Advantage Marketing is once again influencing the direct mail industry with new data management products. Loyalty Assurance, the Online Intelligent Data Platform and Lead Scoring are all enhanced with access to the only multi-bureau prescreen approach in the market. This approach provides the largest universe of available credit data. Premier Advantage Marketing is introducing these new products to optimize the functionality of direct mail marketing campaigns and maximize ROI.
Loyalty Assurance Program: matches lending parameters to identify credit worthy clients who are currently in the market shopping for financial services.
Online Intelligent Data Platform: one of the most effective ways to target, segment and extract prospects for marketing campaigns.
Lead Scoring: allows mortgage and automotive lenders to qualify, route and prioritize any lead.
Response Analytics: prioritizes candidates, analyzes prospects, identifies additional prospects and targets the most responsive prospect universe.
“We are pleased to be offering these new products to enhance the most current demographic data solutions already being offered at Premier Advantage Marketing,” says Tom Emmerson, VP of Sales & Operations at Premier Advantage Marketing. “Even the most strategically crafted piece of direct mail will end up in the trash if it is delivered to the wrong audience; this makes our new data management products invaluable.”
Premier Advantage Marketing clients get the resources of a big corporation with the fast turnaround time and one-on-one attention of a small business. Whether the goal is to sell more products, build stronger relationships, or feature new services, direct mail helps achieve these goals. Learn more about direct mail and marketing strategies at Premier’s direct marketing blog at directmailmarketing101.com.
Premier Advantage Marketing leads the way in managing and executing strategic direct mail marketing campaigns. With more than 30 years of experience in direct mail, they have a powerful understanding of the messages that impact consumers. The customer service, production and creative teams of professionals that are Premier Advantage Marketing lead the way in managing and executing successful direct mail marketing campaigns. With dedication to implementation and attention to detail, projects become successes as they move from development to mailbox.
Premier Advantage Marketing is a division of Budco, a leading fulfillment and direct marketing company established in 1982. Premier Advantage Marketing and Budco share company vision and values. Results begin with meaningful two-way communication ultimately shaping a business relationship and producing end-to-end solutions delivering results…reducing cost, increasing revenue, increasing customer satisfaction and increasing speed to market.