Dassant Introduces a New Face in Premium Baking Mixes

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New Premium Offering Features Traditional Favorites

Premium Baking Mixes

Dassant Premium Baking Mixes Offering

Our new Dassant branded offering represents something different for retailers to feature on their shelves.

NorthWest Specialty Baking Mixes is pleased to announce the launch of a new Dassant branded premium baking mix offering. Eight new flavors feature classic favorites that provide a strategic advantage to retailers.

“Consumers already know the Dassant brand as synonymous with great tasting, easy-to-make, top quality baking mixes. This additional Dassant offering brings back some traditional flavors, which are made with premium ingredients using the strictest of quality assurance practices. This allows retailers an opportunity to offer their shoppers something new and make healthy profits.” explains Vice President of Sales Diana Michelsen.

An eye-catching package design adds to the new offering’s appeal. The company brought in award-winning package designer Anton Kimball to design the cartons.

“Consumers are searching for exciting new products that they feel good about. Our new Dassant branded offering represents something different for retailers to feature on their shelves along with a name that shoppers have trusted for years.” says company President Scott MacCaskill.

Like Dassant’s Super Premium Baking Mixes currently on the market, each of the eight new mixes are made with high quality ingredients. Everyday staples include Buttermilk Pancake Mix, Honey Cornbread Mix, Fudge Brownie Mix and Carrot Cake Mix. Sugar Cookie Mix, Gingerbread Cake and Cookie Mix and Pumpkin Bread Mix are available seasonally. Also offered is an all-purpose Buttermilk Biscuit Mix that can be used in for a variety of different recipes.

About Us:
Since 1980 NorthWest Specialty Baking Mixes, along with its signature Dassant brand, has been nationally recognized for its creative approach in providing quick, easy and delicious home baking experiences. The company goes to great measures to ensure its baking mixes not only taste phenomenal but are made with top quality premium ingredients. Dedicated staff is committed to helping retailers develop and deliver a successful premium baking mix program to their shoppers.

For expertise in premium baking mixes, there is no better choice than Dassant and NorthWest Specialty Baking Mixes.


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Diana Michelsen
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