The Future of Footwear? Broadmoor Associates to Offer Premium Domain Name Footwear.com

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Broadmoor Associates, a brokerage firm that specializes in premium domain names and established websites, announced today that it is the exclusive broker for the sale of the premium domain name footwear.com.

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In the long-run, as competition for internet traffic increases the domain name could provide a significant competitive advantage by leveraging rising advertising costs, effectively reducing expenses and dependence on third-parties. From a strategic perspective, each visitor the name attracts is one more the competition is going to have to acquire to remain competitive.

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Broadmoor Associates, a brokerage firm that specializes in premium domain names and established websites, announced today that it is the exclusive broker for the sale of the premium domain name footwear.com.

"Footwear.com has tremendous amounts of unrealized potential and presents a formidable opportunity to enhance a company or brands' position and presence on the internet by owning a premier digital sales channel to build and retain internet traffic, capture and engage customers early in the search process, and attract unique visitors from organic search engine results and direct navigation," said Jason Buchanan, managing director of Broadmoor Associates.

Top 10 Organic Search Rankings
1. Famous Footwear
2. Famous Footwear
3. Footwear Etc.
4. Wikipedia - Footwear
5. Keen Footwear
6. éS Footwear
7. Dick's Sporting Goods
8. Univ. of Tulsa
9. Earth Footwear
10. Fallen Footwear
Source: Google.com, retrieved on September 18, 2009

In August approximately five million search queries were performed in the United States for the keyword 'footwear' according to Google. Advertisers are currently paying an average price of $0.99 per click to have their text-based advertisements appear in the sponsored links column, alongside the organic search engine results and on Google's search and content networks.

Sample of Pay-per-Click Advertisers
Kmart
Zappos
Converse
Moschino
Famous Footwear
6pm.com
Nordstrom
Mango
DSW
Nike
Shoebuy.com
Shoes.com

Source: Google.com, retrieved on September 18, 2009

"In contrast to pay-per-click advertising, the new website would only need to attract one-percent of the monthly search volume to break-even over a five-year span, assuming ad rates and demand remain constant as the economy rebounds," Buchanan added. "In the long-run, as competition for internet traffic increases the domain name could provide a significant competitive advantage by leveraging rising advertising costs, effectively reducing expenses and dependence on third-parties. From a strategic perspective, each visitor the name attracts is one more the competition is going to have to acquire to remain competitive."

Two other premium domain names in the consumer sector that have sold this calendar year include toys.com and candy.com, which reportedly sold for approximately $3 and $5 million, respectively. As the exclusive broker, Broadmoor is offering footwear.com at $3 million.

About Broadmoor Associates
Founded in 2007, Seattle-based Broadmoor Associates is a premier digital brokerage firm and consultancy that provides clients with professional brokerage services for premium domain names and established websites, as well as consulting services which include acquisition consulting, strategic analysis, competitive intelligence, and personalized research. More information can be found online at http://www.broadmoorassociates.com/footwear.

Media Contact:
Lynda Buchanan
Director of Sales
+1 206 407-3178

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Lynda Buchanan
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