Telco Retailer Puts Customer Service Strategy Into Action With New E-commerce Platform

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While customer service is always said to be a priority with many mobile phone providers, there is one company that is staying true to their word. Allphones went live with their new e-commerce platform on December 1, 2009.

While customer service is always said to be a priority with many mobile phone providers, there is one company that is staying true to their word. Allphones went live with their new e-commerce platform on December 1, 2009.

Since the new online offering has been rolled out, Allphones customers have enjoyed a functional, well designed site that provides product information and easy buying options 24 hours of the day, 7 days a week.

The shift into the digital space has allowed the national telecommunication provider to move into a new realm of customer service; catering to both the traditional (physical retail outlets) and internet savvy shopper (website based e-commerce platform), while still offering the same wide range of products, services and knowledge.

Sarah Brown, National Marketing Manager of Allphones discusses the reasoning behind the launch, “The development and roll-out of the e-commerce platform was natural for Allphones. Many of our customers are time poor and want the option to research and buy our products out of normal trading hours.” She continues, “By offering an easy to use website for our customers to access anywhere, anytime it shows how committed we are to following through on our customer service strategy.”

About the company:
Allphones is a national telecommunication retailer, with 168 stores across Australia. Starting out 16 years ago, the Allphones philosophy is one of integrity, future planning and financial success. Allphones offers a range of communication solutions from postpaid and prepaid mobile phone plans, handsets, accessories, broadband internet and much more.

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Sarah Brown
Allphones
+612-8746-2241
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