Online Tenant Safety System 'GuideSafe' to be Used in Kemper Development Company Properties

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Prepared Response Inc. (PRI), a Seattle-based safety and crisis management company, announced today that Kemper Development Company, a leading Northwest developer, has installed GuideSafe, PRI's web-based tenant safety system, into the first two of their key properties.

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What we were looking for was a way to reduce tenant office queries by providing tenants with an easy way to access up-to-date emergency information so they can handle daily disruptions by themselves. It's very difficult to update a paper binder that you hand out every once in awhile to your tenants

Prepared Response Inc. (PRI), a Seattle-based safety and crisis management company, announced today that Kemper Development Company, a leading Northwest developer, has installed GuideSafe, PRI's web-based tenant safety system, into the first two of their key properties.

Kemper Development Company is the largest commercial real estate development and property management company in Bellevue, WA, and is currently using the tenant safety system in its Bellevue Place and Lincoln Square properties. Clark Rice, Kemper Development Vice President of Security, says the company plans on installing the system in many of their properties within a short period of time.

"What we were looking for was a way to reduce tenant office queries by providing tenants with an easy way to access up-to-date emergency information so they can handle daily disruptions by themselves. It's very difficult to update a paper binder that you hand out every once in awhile to your tenants," said Rice. "Using GuideSafe is much more efficient and helps significantly with the flow of business."

Rice said it was GuideSafe's ability to immediately post and update information that attracted them to the service, which is important during times of crisis when communication is critical.

GuideSafe, voted Editor's Choice in Buildings Magazine's July 2007 Product Review Spotlight, allows property managers to easily communicate customized safety procedures and notifications to all tenants - which can be quickly updated during emergency situations - providing an efficient and straightforward way to educate occupants and ensure immediate access to critical information.

"Getting information out to your tenants and employees during a building disruption or emergency is crucial," said Jim Finnell, President and CEO of Prepared Response, Inc. "GuideSafe, which combines notifications and web technologies, is a great way to communicate information and significantly reduces inquiries from concerned tenants during disruptions or emergencies."

GuideSafe is a low-cost, Web 2.0 product, meaning that no software is purchased or downloaded. GuideSafe is accessed via the Web and data can be easily updated at all times by property managers via any Internet browser. In addition, all building data is stored in highly-secure, back-up protected off-site locations.

About Prepared Response, Inc.
Prepared Response, Inc. (PRI) develops safety and crisis management systems that enable facility managers, safety and security teams, and first responders to save lives and mitigate property damage. The company has a seven-year track record of developing systems for commercial buildings, schools, cultural properties, exposition centers, sports arenas, hospitals, and courthouses.

Prepared Response, Inc. has two major product lines, the GuideSafe™ tenant safety system and the Rapid Responder® crisis management system. Both systems aggregate disparate data from multiple sources, place it in a secure database, and make it available via the Web to key stakeholders for more effective response to emergency situations.

Prepared Response, Inc., a privately held company, was formed in September 2000 and is headquartered in Seattle, Washington. Its flagship product, Rapid Responder, is the only crisis management system to have been "Certified" as an approved product for homeland security through the U.S. Department of Homeland Security's SAFETY Act. For additional information, please visit http://www.preparedresponse.com or call 1-800-705-1856.

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Gary Sabol
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