PrescriptionDrug-Info.com joins more than 2,000 organizations committed to building consumer trust online through participation in the TRUSTe Privacy Seal program.
Westlake Village, CA and San Francisco, CA (PRWEB) September 1, 2009
PrescriptionDrug-Info.com (The People's Medicine Community), today announced that its Web site has been certified to display the TRUSTe Privacy Seal, which demonstrates its commitment to consumer privacy and trust online. TRUSTe, the leading privacy certification and seal program, awards its privacy seal only to companies that complete the rigorous TRUSTe certification process and agree to comply with ongoing oversight and TRUSTe's consumer dispute resolution process.
"By becoming a TRUSTe sealholder, PrescriptionDrug-Info.com gives its visitors a clear signal that it is trustworthy and respects the privacy wishes of the people who visit its Web site," said Fran Maier, executive director and president of TRUSTe. "PrescriptionDrug-Info.com joins more than 2,000 organizations committed to building consumer trust online through participation in the TRUSTe Privacy Seal program."
The TRUSTe Privacy Seal is one of the most recognized branded symbols of trust among consumers. The TRUSTe Privacy Seal communicates that a Web site has posted a privacy statement and that its information gathering and dissemination practices follow guidelines for notice, choice, access, security and redress outlined in the Federal Trade Commission's Fair Information Practices. Specifically, TRUSTe sealholders agree to:
- Disclose their information gathering and dissemination practices;
- Give consumers choice to limit any secondary uses of their personal information through opt-in or opt-out;
- Provide users with access to their personal information to correct any inaccuracies; and
- Ensure that reasonable security mechanisms are being used to protect the data that is collected.
"We are fully committed to advancing responsible information practices online, especially considering the sensitivity of personal medical stories" said Nick Jabbour, the Community's founder. "TRUSTe certification serves as a benchmark in our ongoing commitment to safeguard consumer privacy and security."
Ongoing monitoring and the Watchdog Consumer Dispute Resolution mechanism are cornerstones of the TRUSTe Privacy Seal and Certification Program. Through automated MAXAMINE monitoring, TRUSTe systematically monitors the practices of seal program participants to ensure ongoing compliance with program requirements. In addition, TRUSTe provides consumers and organizations an effective, easy-to-use method to resolve privacy disputes through its online Watchdog Dispute Resolution service.
About PrescriptionDrug-Info.com, The People's Medicine Community®
Built on the fundamentals of Web 2.0, The People's Medicine Community® operates as a medium for individuals, patients, care-givers and other interested parties to share medical experiences with one another. Online since 2005, it has grown to encompass hundreds of thousands of posts from people around the globe. PrescriptionDrug-Info.com is a free service that allows visitors to share their medical stories anonymously. Users need not register to use the site, adding a level of privacy and comfort.
TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. More than 2,400 Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Half of the top fifty Web sites are certified including Yahoo, AOL, Microsoft, Disney, eBay, Intuit, and Facebook. Independent research shows that when a TRUSTe web seal is present, visitors are more likely to share personal information, register at higher rates and spend more money. To learn more about internet privacy services, visit http://www.truste.com.