39DollarGlasses.com Launches SmartFit Platform

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New program simplifies online shopping for prescription eyeglasses and sunglasses.

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39DollarGlasses.com (http://www.39dollarglasses.com ), the first company to offer high-quality prescription eyeglasses at a low price point, today announced its new SmartFit platform, a six-part system that makes online shopping for prescription eyeglasses and sunglasses as easy as shopping in a retail store.

“As the Internet's largest online optical, we are constantly seeking the best and most convenient way to serve our customers,” said Dr. Marc Weinstein, CEO of 39DollarGlasses.com. “The new SmartFit System seamlessly guides the customer through every step of the ordering process from finding the perfect fitting frame to choosing the right lenses.”

With the SmartFit System, consumers can compare multiple pairs of eyeglasses with one another, as well as with glasses similar to their current style. Shoppers also can see how frames look on different-shaped faces, rather than only selecting from a frame picture.

39DollarGlasses also includes its SmartFit ColorSelector for users looking for prescription sunglasses. This one-of-a-kind technology, not available in stores, enables customers to see all frame and lens color combinations before purchasing and to instantly select different lens or frame colors for easy comparison.

When customers are ready to purchase, they then can use the new SmartFit PDF feature to print exact sizing on their chosen frames to ensure a perfect fit.

“We use the same top brands found at the finest doctors and optical shops including Transitions® Lenses and Varilux® no-line bifocals,” said Dr. Lee Marlow, company president. “Customers can also choose more than one pair and still save over what a single pair would cost at a typical retail store.”

39dollarglasses.com offers discount eyeglasses at savings of up to 70 percent off retail prices.

About 39DollarGlasses.com

39DollarGlasses.com is the leading doctor-owned optical-industry merchant with a focus on high-quality, low-cost, complete pairs of prescription eyeglasses and sunglasses through its e-commerce website. With its easy-to-use online interface, customers save an average of 70 percent over their last prescription glasses purchase, without having to leave their home or office. For more information, please visit the company’s website at http://www.39DollarGlasses.com.

Contact:

Dr. Marc Weinstein, CEO

1-800-672-6304

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