Even custom dog-and-pony shows representing months of research and work by your team won’t win customers if you focus on your own products, processes and organization, rather than on your potential client’s needs and concerns.
Aspen, CO (PRWEB) December 20, 2011
Bob Boylan’s first suggestion in his latest book, “Stop Being Predictable: 14 Tactics that Will Make Your Presentations Insanely Effective,” is to focus on the audience’s needs.
One way to get the listeners’ interest right off the bat and make a lasting impression is to begin with a list of their needs. “The same people presenting the same products will have a much higher success rate if this simple tactic is followed,” Boylan said.
Boylan has observed in his more than 30 years’ experience teaching corporate executives how to give effective presentations that listeners ache to have their needs recognized, yet most presenters begin with a rambling review of their background and experience and their organization’s capabilities and successes.
“Even custom dog-and-pony shows representing months of research and work by your team won’t win customers if you focus on your own products, processes and organization, rather than on your potential client’s needs and concerns,” Boylan said.
The information about the presenter and his firm can be dropped in while responding to the listeners’ needs. “When listeners hear about your organization in the context of what they need, it is truly heard and can make an appropriate impact,” Boylan said.
This is one of the 14 tactics that will make your presentation insanely effective. Each of them is a simple idea that can be implemented within 24 hours. While presenters are typically reluctant to get out of their comfort zone, Boylan knows from experience that these tactics will help achieve a better success rate.
“Stop Being Predictable: 14 Tactics that Will Make Your Presentations Insanely Effective” makes it easy for presenters to try something new, get away from boring PowerPoint presentations and achieve improved success. Author Bob Boylan knows these techniques work and gives examples of success stories to encourage the reader to stop being predictable.
Bob Boylan, author of three books, is a nationally recognized professional presentation trainer with more than 30 years’ experience. Through his company, Successful Presentations, he has been teaching corporate executives across the United States how to give insanely effective presentations.