New Book Helps Presentations Be Memorable

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“Stop Being Predictable: 14 Tactics that Will Make Your Presentations Insanely Effective” is a new book published by Point Publications that helps presenters gain the confidence to try new techniques and make a memorable presentation. Written by Bob Boylan of Successful Presentations (http://www.bobboylan.com), the book gives examples in each tactic of people who have achieved success by using these with conference-room tested techniques.

Stop Being Predictable: 14 Tactics that Will Make Your Presentation Insanely Effective

Stop Being Predictable

‘Stop Being Predictable’ is about simple ways to make your presentation memorable by stepping away from the familiar, predictable patterns.

Bob Boylan’s latest book, “Stop Being Predictable: 14 Tactics that Will Make Your Presentations Insanely Effective,” is an easy-to-use guide that teaches presenters simple techniques to make memorable presentations.

A great presentation can break the listeners’ petrified opinions and inspire action, Boylan says. And to be great a presentation must first be memorable.

Tactic 8 in “Stop Being predictable” is to be more conversational and less “presentational.” Boylan says that presenters normally leave 5 percent of their allotted time for questions and answers. Instead, he recommends using more than half of the time to interact with the audience. This departure from the typical norm will make the presentation memorable, and more importantly, effective.

Boylan has more than 30 years’ experience teaching corporate executives how to give effective presentations. “‘Stop Being Predictable’ is about simple ways to make your presentation memorable by stepping away from the familiar, predictable patterns,” Boylan said.

In “Stop Being Predictable,” Boylan says that presenters are comfortable with how they have presented hundreds of times before. Unfortunately, listeners do not want to hear what they’ve heard hundreds of times before. Most likely they will have to have coffee and toothpicks to keep their eyes open.

With “Stop Being Predictable,” in the time it takes to fly from one city to another, readers can learn about and understand at least one of the 14 tactics and put it to use in their next presentation. Though simple, these tactics are not business as usual for presenters.

While presenters are typically reluctant to get out of their comfort zone, Boylan knows from experience that these tactics will help achieve a better success rate. Each is set up so that people can recognize themselves in a typical problem situation that commonly occurs during presentations. Then the tactic — Boylan’s solution to the problem — is stated. This is followed by a real-life success story about a presenter who used the tactic. The final section in each tactic details what readers can do right now to put the idea into practice.

Bob Boylan, author of three books, is a nationally recognized professional presentation trainer with more than 30 years’ experience. Through his company, Successful Presentations, he has been teaching corporate executives across the United States how to give insanely effective presentations.

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