Window Book Releases New White Paper “Presort and Post-Presort Software: You Need Both to Optimize Your Mailings”

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To educate mailers and the postal industry about the critical differences between presort and post-presort software, Window Book, Inc. has released an informative, 25-page white paper titled, “Presort and Post-Presort Software: You Need Both to Optimize Your Mailings.”

Jeffery Peoples, Window Book’s CEO said, “Mailers simply cannot continue to run their business by relying on the same old presort software they’ve been using, at least not if they want to survive and thrive in today’s world of Intelligent Mail services.”

For many years medium and large volume mailers have used presort software to take advantage of discounts with the United States Postal Service® (USPS®). However, mailers who use presort software alone often do not realize the benefits and the tremendous advantages that can be achieved by utilizing post-presort software in conjunction with their presort software.

Recent changes at the USPS - designed to streamline and improve the way mail is accepted for Intelligent Mail® - are encouraging, and in some cases requiring, electronic rather than paper submission of mailing documents.

Although presort software is necessary and very powerful, one of its limitations is that it can be difficult and time-consuming to make any changes to the mailing once the presort is complete. Using post-presort software, a mailer can make last-minute changes to the mailing (i.e., changing the piece-weight and/or entry point, etc.) and not have to re-run the presort.

Editing of Mail.dat® files is just one of the many advantages of post-presort software discussed in Window Book’s new white paper, titled, “Presort and Post-Presort Software: You Need Both to Optimize Your Mailings.”

This free, informative, 25-page report specifically talks about the differences between presort and post-presort software while also discussing how they work together and why mailers need both in order to optimize their mailings and comply with new postal regulations.    

Mailers, mail owners, mailing agents and transportation companies will discover what presort & post-presort software are, what they are used for and how to harness their power to save time and money. In addition, they will learn how to get more discounts, reduce errors and lower overhead costs by combining presort and post-presort software.

Jeffery Peoples, Window Book’s CEO said, “Mailers simply cannot continue to run their business by relying on the same old presort software they’ve been using, at least not if they want to survive and thrive in today’s world of Intelligent Mail services.”

“Presort and Post-Presort Software: You Need Both to Optimize Your Mailings” is available for free download at: http://www.WindowBook.com/lp/presort-post-presort-software.

About Window Book:
Window Book has helped over 9,995 companies produce $39.7 billion in postage while helping their clients manage their operations more profitably since 1989. A leader in mailing and shipping software for Lettershops, Corporate Mailers, Service Bureaus, and Mail Owners. Window Book’s best-in-class postal solutions include: Intelligent Mail Full-Service, PostalOne!, eDocs,
Mail.dat, Mail.XML Bound Printed Matter, post-presort data management, entry planning, drop shipping, postage accounting, postal documentation & statements, meter and stamp management, Express Mail and Priority Mail Open and Distribute, New Commercial Plus rates, eVS, Delivery Confirmation, and manifest shipping systems.

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SOOYOUNG HAN
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