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All Press Releases for March 31, 2007 Subscribe to this News Feed    
 

The Missing Link: Most Press Releases Pass Up SEO Boost By Forgetting to Hyperlink, Say Press Release Experts at EON

When Gauging How to Write a Press Release "Share the Link Love," EON Says

SAN ANTONIO (Business Wire EON/PRWEB ) March 31, 2007 -- Of the thousands of press releases sent and posted by Business Wire and its social media platform EON (Enhanced Online News) each week, less than 1% include hyperlinks, say the press releases experts at EON.

"Links are an effective way to enhance the SEO (search engine optimization) of your press release and drive readers to key pages of your website," says Laura Sturaitis, VP New Media Development at Business Wire and a leader of the EON product development team. "Our clients can really expand the scope of their press release by creating the 'link love' more often when writing their press release."

BWNewsImage515686.jpg A hyperlink, also known as hypertext, hot link, anchor text and/or smart link, is a navigation element in an electronic document or web page that references information elsewhere, automatically fetching that info when clicked on.

Adding links in your press release -- free when EON or Business Wire are utilized -- can also reinforce your keywords and phrases with search engines, says Sturaitis. "This can change your press release from a media relations tool to a portal for consumers -- providing more detailed info and traffic to your site," she said.

The EON team cautions that press release writers "don't go crazy" with hyperlinks. If your release is flagged as "link spam" by the search engine, your release's ranking could suffer or blacklisting could even result. One link per 100 words is recommended.

More SEO tips are available.

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See the original story at: http://eon.businesswire.com/releases/press/release/prweb515686.htm

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Trackbacks/Comments Received

Online News Release Writing - Don’t Forget to Link! from Media Relations & SEO PR on Oct 13, 2008   Preview Open
A new study released recently by EON Businesswire brought to light some interesting information. Well, it’s interesting if you ever write online news releases anyhow. According to the research, of the thousands of releases distributed on Businesswire and its social media platform EON, only 1% (yes, one out of 100) actually included web links to … anything! Shocking, but apparently true!

The Rules of Text Link Anchors. from Make Money Online on Jul 28, 2007   Preview Open
So, you start promotion of your site. The most responsible stage of promotion begins - the process of reception of external (inbound) links to a site. Long-term stability of a site will depend on correctly constructed skeleton of external links in top deliveries of search systems, i.e. link ranging.

The Publicity Hound’s Blog » Writing press releases: 9 out of 10 miss this critical element from publicityhound.net on Apr 2, 2007   Preview Open

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CONTACT INFORMATION

EON
Monika Maeckle, 210-527-9100
or
Laura Sturaitis, 954-474-8833
or
eon@businesswire.com

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