The Missing Link: Most Press Releases Pass Up SEO Boost By Forgetting
to Hyperlink, Say Press Release Experts at EON
When Gauging How to Write a Press Release "Share the Link Love," EON
Says
SAN ANTONIO (Business Wire EON/PRWEB ) March 31, 2007 --
Of the thousands of press releases sent and posted by Business Wire and
its social media platform EON
(Enhanced Online News) each week, less than 1% include hyperlinks, say
the press releases experts at EON.
"Links are an effective way to enhance the SEO (search engine
optimization) of your press release and drive readers to key pages of
your website," says Laura
Sturaitis, VP New Media Development at Business Wire and a leader of
the EON product development team. "Our clients can really expand
the scope of their press release by creating the 'link love' more often
when writing their press release."
A hyperlink, also
known as hypertext, hot link, anchor text and/or smart link, is a
navigation element in an electronic document or web page that references
information elsewhere, automatically fetching that info when clicked on.
Adding links in your press release -- free when EON or Business Wire are
utilized -- can also reinforce your keywords and phrases with search
engines, says Sturaitis. "This can change your press release from a
media relations tool to a portal for consumers -- providing more
detailed info and traffic to your site," she said.
The EON team cautions that press release writers "don't go crazy" with
hyperlinks. If your release is flagged as "link spam" by the search
engine, your release's ranking could suffer or blacklisting could even
result. One link per 100 words is recommended.
More SEO
tips are available.
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The Rules of Text Link Anchors.
from Make Money Online on Jul 28, 2007
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So, you start promotion of your site. The most responsible stage of promotion begins - the process of reception of external (inbound) links to a site. Long-term stability of a site will depend on correctly constructed skeleton of external links in top deliveries of search systems, i.e. link ranging.
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The Publicity Hound’s Blog » Writing press releases: 9 out of 10 miss this critical element
from publicityhound.net on Apr 2, 2007
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