“A press release is no longer just a press release. The 21st century press release is so much more. Not only can you take your message directly to reporters, but more importantly, put it in the hands of your customers.”
Arlington, VA (PRWEB) April 6, 2011
A new and innovative press release writing and distribution service optimized for the Internet that will give businesses and organizations an advantage by delivering better media coverage and visibility was launched today.
The new service, 21stcenturypressrelease.com, is designed to help companies and organizations reach the media and customers more effectively by writing and distributing news releases that couple old fashion professional PR writing techniques with modern social media tactics that is essential for success.
“A press release is no longer just a press release,” Ken Jaques, president of Global Communications Strategies and founder of 21stcenturypressrelease.com said. “In the age of Twitter, Facebook, blogging, and other forms of social media, many PR professionals have declared that the traditional news release is no longer useful. The 21st century press release is so much more. Not only can you take your message directly to reporters, but more importantly, put it in the hands of your customers.”
The 21stcenturypressrelease.com staff of seasoned PR professionals works step-by-step with clients to create a message and news angle. Then they target the right media to distribute it to. More importantly, they write releases to drive people to company or organization websites. The releases are designed to increase a company’s website visibility on search engines. Customers can also read releases directly on the search engines as well. The press releases are not only for the media, but for customers. That's what a 21st century press release is all about.
“Our writers are seasoned media strategists with years of experience in journalism and public relations,” Jaques said. “Most news releases written today are full on jargon, useless information, lack a key message and most importantly, serve no news value. Our release writers understand what makes news, news cycles and message development. We understand how journalists think. We understand what they need to write stories that benefit your customers. A 21st century press release or ‘social press release’ focuses on taking that message directly to your customers.”
According to surveys only 50 percent of businesses even know what a social press release is. And of the 50 percent of those that know, only 20 percent use them. This means there is a huge untapped market out there. It's time to untap that potential.
“Today, the news release must come alive,” Jaques said. “Reporters want video, audio, graphics and other content that helps shape the story. The news release is the perfect vehicle for that. No longer will the old journalism adage, ‘who, what, when, where and why work.’ The 21st century press release has to adapt to the modern media environment to be effective.”
The service 21stcenturypressrelease.com is owned and operated by Global Communications Strategies, a leading public relations firm in the Washington, DC area.
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