It doesn't matter how great the product or service, we all need to spread our message. I am making publicity accessible to everyone and through its electronic distribution, we are all being ecologically responsible and green too.
Miami, FL (Vocus) September 30, 2009
Strong businesses have strong contacts. When marketing products and services, they know they need to target press releases to specific media outlets in order to maximize their publicity and advertising potential. New PR-PRomoPRo.com website offers assistance with researching and distributing to target-specific magazines, newspapers, TV and radio, and Internet writers.
Publicists and PR agents cost thousands of dollars and cannot guarantee results. Other PR websites post releases that are dependent on a journalist stumbling upon them, or function as a matchmaking service, hooking up requests from either side.
At a fraction of the cost, PR-PRomoPRo.com facilitates connections between business and media by directly sending press releases to the media contact in charge of a specified area. Introductions traditionally sent to generic email addresses, such as publicity(at)businessmagazine(dot)com, are most often ignored. Instead, contact Jane Doe, marketing editor, directly with a concise, yet informative press release detailing products and services offered, and how readers will benefit.
According to Jami Lin, creator of PR-PRomoPRo, "There was a time that I couldn't afford to hire a publicist so through trial and error, I taught myself how to send and the benefits of publicity." "It doesn't matter how great the product or service, we all need to spread our message. I am making publicity accessible to everyone and through its electronic distribution, we are all being ecologically responsible and green too."
A common belief amongst advertisers, business people, and consumers is that if it is published in a reputable magazines, it has to be good, good business. Consumers have depended upon magazines and newspapers for decades for quality, dependable, and trustworthy content. But how to attract a writer to the products?
Make a writer's job easy! Provide consumer-rich information for the editor to use the content verbatim. With quality content, writers can use the text to speak directly to their readers or be interested enough to request more information. Everybody wins. Magazines and newspapers get the inside scoop to the benefit of their readers, and the business's message is spread through a credible source.
When magazines receive positive feedback on their pieces featuring advertised products and services, they will be more likely to seek out more information, and continue to expand upon the original release. They know the importance of maintaining the trust of their readers, and strive to do so.
Other media outlets may pick up on the articles, adding to the publicity from just one press release. New business contacts are made, creating new media relationships for future ventures.
Press releases can also be sent directly to applicable newspapers, TV and radio, and online writers and bloggers, providing even more potential publicity. The more outlets reached, the more permanent exposure, all without having to pay for advertising. Free media exposure is the most valuable promotional tool to generate sales.
PR-PromoPRo.com is a contact research and press release distribution service committed to helping others create publicity and spread their message in the most affordable, effective, and eco-responsible way.
Jami's media section provides the press with valuable, tailor-made content in: Lifestyle/General Interest, Family/Children, Business Success, Home/Garden, Health: Body, Mind, Energy Medicine, Youth-Enhancing Secrets, and Human Spirit/Awareness.
Jami Lin (JamiLin.com) is a 30-year veteran of interior design. This expertise evolved into Feng Shui (Feng-Shui-Interior-Design.com), six best-selling books, an online home-study certification program, and star of a recent PBS pilot. Her new, award-winning ColorAlchemy book (ColorAlchemy.com), is heralded as ''advanced thinking for infinite possibilities.''