New York (PRWEB) April 17, 2009
Press Loft http://www.pressloft.com, the online Press Office specifically for Fashion Journalists and Companies, is launching this month in the US. The website holds press images from hundreds of companies, saving journalist's time and allowing companies to generate high levels of press coverage.
Press Loft has been running in the UK for 3 years - generating an estimated 50,000 pieces of coverage in that time for the companies using the website. It is now being rolled out, for free, to over 100,000 fashion journalists in the US this month.
In the first few weeks the response, according to MD Nicola Snell, has been phenomenal,
"We realized that there was a gap in the market for online press offices for niche sectors of journalists and the response has been phenomenal.
The timing could not have been more perfect for our clients as companies are now desperately looking for inexpensive marketing tools and affordable pr. And with the number of job cuts in magazines, the journalists are finding it a huge time saver to go to one site, rather than fielding hundreds of calls and emails from PRs."
Press Loft is the perfect answer to the credit crunch as:
- It is allowing time-starved journalists to search and download images and information for their articles instantly and for free.
- It is providing Fashion companies with a low-cost, self-managed PR Tool to showcase their products to Fashion journalists without having to spend high fees on pricey PR campaigns.
- It provides PR agencies with additional ways to generate coverage for their clients at a fraction of the cost of employing additional staff. It also offers own-branded image libraries for PR agencies e.g. http://www.pressloft.com/zero2one
Companies which have online image libraries press offices, such as Benetton and TJ Maxx, benefit from large levels of coverage because of the accessibility of their images. With 91% of journalists saying they are more likely to feature a company if their images are available online, Press Loft opens up this online press office facility to other companies in an affordable way.
This low cost of $250 per month for companies has already attracted many brands and designers with more coming on board on a daily basis.
For more information contact Press Loft on 646-688-5436
Journailsts- To register for free visit Press Loft - Online Press Office
Companies - Fashion companies can contact us at press(at)pressloft.com
http://www.pressloft.com or call 646-688-5436 for more information