Online travel companies that can harness information on supplier pricing compliance, and deeper trends in pricing that impact specific properties or visitor destinations, will be those that gain substantial competitive edge in the market.
Sunnyvale, CA (PRWEB) April 11, 2011
hotel.de, the international online booking company, will upgrade to the latest version of the Price Intelligence Suite for Travel from Lixto, Inc.
hotel.de, a three-year customer of Lixto, is furthering its investment with the company to take advantage of the new version’s advanced market analytics, rate optimisation planning, and integration of qualitative information, according to Jason Houle, vice president of travel solutions at Lixto. The features in the latest version of the Price Intelligence Suite enhance comprehensive modeling, ongoing “what if” analysis and accurate analysis of competitor rates.
The Price Intelligence Suite is a web extraction and analysis system that allows sales, revenue and financial management to obtain up-to-date views on competitors’ pricing strategies by accessing and monitoring information on thousands of offerings and rate points across multiple websites quickly, accurately and reliably.
According to Renate Cohaus, senior account service manager with hotel.de, “With the latest version of Lixto Price Intelligence Suite for Travel, we can analyze deeper pricing trends in the industry. Better understanding of hotel service, customer satisfaction ratings, and hotel compliance with service-level agreements (SLAs) will help hotel.de become that much more effective in long-term business planning.”
The new Price Intelligent Suite version’s enhanced market analytics offer more detailed information on market dynamics for specified categories and competitors, says Houle. With an understanding of how many competitors market properties, and full trend analysis, managers can make better rate decisions by quickly evaluating the impact of rate changes – of competitors and their own companies’ – on margin and market share.
Added qualitative customer rankings and review information afford hotel.de the ability to move beyond simple competitive price analysis and SLA assurances, and gain a much more complete picture of the competitive landscape. “Many online travel companies already recognize the need to understand and manage short-term competitive pricing to help maintain and increase business. But those that can harness information on supplier pricing compliance, and deeper trends in pricing that impact specific properties or visitor destinations, will be those that gain substantial competitive edge in the market.”
Users of the Lixto Price Intelligence Suite receive extracted data results online through easy-to-read dashboard reports that clearly highlight possible threats and opportunities, and support decision-making that can positively impact volume, margins and the bottom line. The suite offers e-mail updates, sophisticated analysis and drill-down capabilities, and with browser-based data access.
About hotel.de AG
hotel.de AG operates a global hotel reservation service for companies and private customers at its hotel.de and hotel.info addresses. Available in 35 languages, these websites enable customers to book accommodation at more than 210,000 hotels in all categories easily, quickly and at optimal prices. More than 4 million private and business customers from all around the world now place their trust in this service to book hotels. When selecting their hotel they can refer to more than 1 million personal hotel evaluations. Well-known companies such as BASF, SAP AG, Texas Instruments and Ernst & Young AG and many more use hotel.de’s corporate application to book hotels for business travel.
Based in Nuremberg, hotel.de AG also has a branch in Hamm (Westphalia) and sales offices in the UK (London), France (Paris), Spain (Barcelona), Italy (Rome) and China (Shanghai). The company was founded in 2001 and was publicly listed in October 2006. In 2010, the company mediated reservation volumes in excess of Euro 380 million.
About Lixto, Inc. (http://www.lixto.com, http://www.twitter.com/LixtoNvalley)
Lixto, Inc., is an international leader in web data extraction and analysis. The company’s Price Intelligence Suite extracts specific, precise data from the web, offering competitive price visibility that empowers better decision-making and drives operational performance. Companies throughout the world, including Insight Direct, USA, Fujitsu Technology Solutions, Hama, hotel.de, Iberostar Hotels, shopping.com, and ZF Friedrichshafen, have adopted Lixto solutions.