Pricible.com Announces the Launch of the First Grocery Price Comparison Website in the U.S

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Customers now have a tool that helps them make their grocery shopping a breeze by helping them save money time and reduce the frustration that comes with it. Customers can create a grocery shopping list and save it online, compare grocery prices from stores in their area, compare store specials, print coupons, get local deals from businesses, browse for recipes and much more at no cost.

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Pricible.com will be the first grocery price comparison site launched in the U.S. to compare all products in a grocery store, not just the weekly specials. It offers a unique perspective on grocery store prices, in addition to saving consumers’ time on unnecessary trips and the grocery store rush, clipping grocery coupons and standing in long checkout lines by giving them the information they need before leaving home.

Pricible.com was started by a dual-career couple in Fuquay-Varina, NC with two small children. They have a busy life with work and the needs of growing children, and not enough time to compare grocery store prices and clip grocery coupons. They knew their friends and family had the same problem, and in this down economy, they also knew many other families needed help in saving money. The couple’s IT knowledge of directory services, data content, and database management led to a proprietary system of gathering, compiling and treatment of online grocery product data which is displayed in a user-friendly format on Pricible.com.

Pricible.com service is free and offers many features such as: regular and specials price comparisons for online grocery stores, grocery coupons printing , grocery list creation, browse promotions and deals from local businesses, new products information, nutrition information, recipes and much more... With a nominal membership fee , grocery shoppers get even more features.

The site currently includes prices from grocery store chains on the U.S. East Coast, few Central and West Coast– Such as Harris Teeter, Lowes Foods, Piggly Wiggly, A & P, The Fresh Market , Foodtown, Waldbaum, Shop Rite, Raley's and more... Plans are to add more grocery store chains on the East Coast within the next two months and then to expand nationwide by the middle of 2010.

Americans spent over 1 billion dollars or almost 10% of their disposable personal income on food in 2008. But the recession has altered consumers’ supermarket shopping behavior. When figuring out how to save on their grocery bills, consumers are making plans before going to the supermarket, leading to fewer impulse purchases.

In fact, 53 percent say they make a grocery list, 40 percent search newspaper or advertising inserts, and 35 percent say they hunt for grocery coupons in the mail, newspapers and magazines. Research continues to show that pre-shopping is overtaking “in-store” as the new “moment of truth” when consumers make purchasing decisions, i.e., what to buy and where to buy it. Pricible.com offers the consumer a useful website to make their grocery store purchasing decision.

By offering this new service, Pricible's seeks to give its users a personalized shopping preparation experience where they can reduce the stress and time associated with grocery shopping by comparing prices from supermarkets stores in their areas, item by item or entire grocery list to save money, save time and reduce stress. Pricible's goal is to inform consumers of the grocery products choices, their nutrition and their cost so that they can make an informed decision.

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Robin Richardson
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