Prime Visibility: Social Media Buzz about Obama Far Higher Than McCain -- Company's New Proprietary Prime Buzz Metric Measuring Social Media Websites' Popularity, Usage and Traffic Shows Lopsided Results for Democrat

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Social media buzz about Democratic presidential candidate Barack Obama far outpaces that of Republican John McCain and appears to be much more favorable. Those are the findings of a Prime Buzz survey conducted by Prime Visibility (PrimeVisibility.com), a rapidly growing integrated online marketing company specializing in Search Engine Optimization (SEO) and Pay-Per-Click (PPC).

But we will never truly know the source of any of the content appearing on user-generated content sites, or whether Obama supporters are simply more vocal because of their age, as well as the growing trend of posting one's political alliances on MySpace and FaceBook profiles.

Prime Buzz, designed to help companies, political campaigns and brands better quantify how they are viewed across the social media spectrum, conducted the assessment examining a variety of social media elements related to the two political parties.

Through Oct. 17, Obama led on 20 sites, McCain on three and there was one tie. Obama led by significant margins on 19 sites and McCain on two.

While it is difficult to determine the validity of the statements made concerning each of the candidates, the overwhelming majority of those sampled by Prime Buzz were generally favorable toward Obama and negative toward McCain.

"The Obama campaign has clearly done a better job of promoting this new intellectual medium than the McCain camp," says Prime Visibility Founder-CEO Andrew Hazen. "But we will never truly know the source of any of the content appearing on user-generated content sites, or whether Obama supporters are simply more vocal because of their age, as well as the growing trend of posting one's political alliances on MySpace and FaceBook profiles."

One of the most notable findings of the survey: The two candidates tied on Yahoo!, which has the largest grasp of the social media community, with 1.1 billion comments each. Given its large database, however, Yahoo! is much more likely to contain duplicate content than smaller sites.

Google Blog Search had Obama with approximately 227.7 million comments versus 93.2 million for McCain, while Google produced 201 million for Obama and 141 million for McCain.

McCain's biggest margin of victory came on MSN, where his name received 4.4 million comments compared to 360,000 for Obama. It was even larger on his campaign's official website, which generated 61 million MSN comments in contrast to nearly 7.9 million for Obama.

The findings were calculated based on a variety of trends and variables, including submissions, views, subscribers, voting, bookmarks, ratings and other social media exposure that, combined, determine the buzz that can make or break a product or brand.

Prime Buzz utilizes a proprietary social media optimization technology that determines a website's "Buzz Metric" by analyzing primary categories such as bookmarking (digg, del.icio.us), video (YouTube, MetaCafe), widgets, podcasts, image/photo-sharing services (Flickr, Photobucket), social networking (MySpace, Facebook), social knowledge (Yahoo! Answers, Wikipedia), directory submissions (Google Directory, DMOZ) and online reputation management (ORM).

ORM addresses negative feedback that can damage a company's brand, creates positive search listings to suppress negative press or customer comments, and takes control of a company's online reputation.

The Prime Buzz service conducts a thorough monthly analysis of the Buzz Metric so that clients can recalculate the ongoing success of their social media campaigns based on how their brands are viewed.

To view a full copy of the results, click on the links below:

Prime Buzz Report 1

Prime Buzz Report 2

About Prime Visibility:

Prime Visibility LLC (PrimeVisibility.com), founded in 1998, is a leading, full-service Search Engine Marketing (SEM) firm committed to increasing traffic, sales and ROI for its clients. Prime Visibility provides integrated online marketing plans and individually tailored services, including SEO, Pay-Per-Click (PPC), email marketing, conversion tracking solutions, Web 2.0, Social Networking, and other SEM services. Based in Long Island, N.Y., Prime Visibility has developed outstanding revenue growth and is on the 2007 and '08 INC. list of the fastest-growing private companies in America, and was ranked 16th in Website Magazine's list of the Top 50 SEO Firms for 2008. Prime Visibility is a PV Media Group (PVMediaGroup.com) company.

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