Primera Announces PTRip(TM) Software for iTunes(R) and Windows(R) Media Player

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Primera Technology, Inc., the world's leading developer and manufacturer of CD, DVD, Blu-ray Disc and HD DVD duplication and printing equipment, today announced the availability of its new PTRip Software.

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There's no easier and more efficient way to digitize a personal CD collection than with PTRip and a Bravo-Series Disc Publisher.

    PTRip gives users of Primera's Bravo-Series Disc Publishers the ability to automatically load CDs into their Publishers' built-in CD/DVD drives for importing audio tracks into Apple(R) iTunes or Microsoft(R) Windows Media Player. The program is simple to use and requires just three steps:

1. Place CDs into a Bravo-Series Disc Publisher's input bin,

2. Launch PTRip,

3. Click "Load to iTunes" or "Load to Windows Media Player."

Discs are robotically loaded and tracks imported into iTunes or Windows Media Player. The process continues automatically until the input bin is empty. Once imported, files are ready for playback on portable players including Apple iPod(R), iPhone(TM) and iTouch(TM) devices, Microsoft Zune(R) and many other brands and models of MP3 players and cell phones.

PTRip supports Primera's Bravo SE, Bravo II, BravoPro and Bravo XR/XRP Disc Publishers. The software is priced at $99.00 (MSRP), but is available for a limited time at no charge. Visit http://www.primera.com/PTRip to register and download the program.

"We're pleased to offer PTRip to our valued customers. It lets them utilize their Bravo Disc Publishers in a new and completely different way," said Mark D. Strobel, Primera's Vice President of Sales and Marketing. "There's no easier and more efficient way to digitize a personal CD collection than with PTRip and a Bravo-Series Disc Publisher."

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world's leading developer and manufacturer of CD/DVD/BD duplication and printing equipment. Primera is known for its award-winning Bravo line of CD/DVD/BD publishers including the world's best-selling Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, II, Pro and XR-Series in Europe and Scandinavia).

More information about Primera, its history and products is available on the Internet at http://www.primera.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com. In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primeraeurope.de. In Asia Pacific, contact Primera Asia Pacific by phone at +852-3014-7827 or by email at sales@primera-ap.com.

Notes to Editors: Bravo and PTRip are trademarks and Primera is a registered trademark of Primera Technology, Inc. All other trademarks are the property of their respective companies.

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Alison Traxler
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