Primera, TitleMatch, Pioneer and Sonic to Show Fully-Functional DVD on Demand(TM) Solution at CES

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Primera Technology, Inc., the world's leading developer and manufacturer of CD, DVD, and Blu-ray Disc duplication and printing equipment, today announces their participation, along with Sonic Solutions and TitleMatch Entertainment Group, in the Pioneer booth at the Consumer Electronics Show #9827. The companies will be demonstrating the world's first fully-functional Qflix(TM) DVD-on-Demand system.

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Primera and Pioneer both have strong reputations for reliability and ease of use - probably the most critical elements for systems that will be installed at retail locations.

    Primera's automated disc publishing systems are able to record and print discs that offer virtually the same levels of compatibility, reliability and security as mass-produced titles. The company's Bravo XRP Disc Publisher features two of Pioneer's BDC-202MR Optical Drives for fast recording at point-of-sale as well the encryption of Sonics' Qflix recordable CSS technology.

"Primera is excited to be supplying the automated disc publishing devices for complete DVD on Demand solutions," said Mark D. Strobel, Vice President of Sales and Marketing at Primera. "We are proud to be a part of this revolutionary technology that will undoubtedly reshape the way consumers shop for movies and other digital content."

The Pioneer booth at CES will feature a demonstration of the TitleMatch DVD On-Demand kiosk that allows retail customers to purchase DVD movies and home entertainment directly from a touch screen. Discs are then burned, printed direct-to-disc and dispensed to the customer on the Bravo XRP.

"We're very pleased to be showing Primera's industry-leading disc publishers with our Qflix-enabled DVD recordable drives," said Paul Dempsey, senior vice president at Pioneer Electronics (USA) Inc. "Primera and Pioneer both have strong reputations for reliability and ease of use - probably the most critical elements for systems that will be installed at retail locations."

DVD on Demand systems are expected to be deployed at major retailers beginning in early 2008. For more information, contact Primera at 1-800-797-2772 or +1-763-475-6676. Email to or visit

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world's leading developer and manufacturer of CD/DVD/BD duplication and printing equipment. Primera is known for its award-winning Bravo line of CD/DVD/BD publishers including the world's best-selling Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, II, Pro and XR-Series in Europe and Scandinavia).

More information about Primera, its history and products is available on the Internet at or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to

About Pioneer

Pioneer's Home Entertainment Division develops high definition home theater equipment for discerning entertainment junkies. Its flat panel televisions, Blu-ray Disc players, A/V receivers and speakers bring a new level of emotion to the HD experience. The company brands include Pioneer and Elite(R). When purchased from an authorized retailer, consumers receive a limited warranty for one year with Pioneer products and two years with Pioneer Elite products. More details can be located at

About TitleMatch Entertainment

A division of Protocall Technologies Incorporated (OTCBB: PCLI), TitleMatch Entertainment Group is the innovator of on-demand content distribution. Its flagship TitleMatch DVD On-Demand(TM) service allows retailers to burn brand-name CD and DVD products at their stores and website distribution centers. The company's proprietary systems enable retailers to reduce their reliance on costly physical inventory, expand their selection of products, eliminate shrinkage and out-of-stock situations, speed time to market for new products and improve their operating margins with minimal space requirements. Visit for more information.

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Alison Traxler
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