Joel’s cross-industry consulting background helping global organizations with the delivery of client-focused solutions adds strength to our abilities in both social and traditional media monitoring, measurement and analysis.
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New York, NY (PRWEB) March 26, 2012
PRIME Research, a global leader in strategic communications research, announced today the addition of Joel Wethall as Vice President of Business Development. The expansion accelerates PRIME’s rapidly growing business in the Americas.
“Joel joins PRIME at a time of significant growth,” said Mark Weiner, CEO of PRIME Research in the Americas. “His cross-industry consulting background helping global organizations with the delivery of client-focused solutions adds strength to our abilities in both social and traditional media monitoring, measurement and analysis.”
Wethall is a 20-year media veteran with a successful history assisting Fortune 1000 C-suite executives regarding news and social media analysis. He comes to PRIME from Moreover Technologies, an aggregator of news and social media content where he led their Midwest and Canadian business-development efforts.
Earlier in his career, Wethall managed Cision’s Delahaye Global Solutions Business Development Division. There he lead a team of new business development staff working exclusively with Fortune 500 companies in the areas of media analysis reporting, client messaging, media research and corporate reputation in both traditional and social media environments. Prior to Cision, Wethall had stints at SRDS in Chicago as well as BPA Worldwide, the global industry resource for verified audience data and media knowledge. During his 12 years at BPA, Wethall managed the Midwest regional headquarters in Chicago.
Wethall holds a Journalism Bachelor of Arts degree from the University of Wisconsin-Madison, and holds a Masters from National Louis University at Chicago. He can be reached at wethall(at)prime-research(dot)com.
About PRIME Research
A communications research innovator, PRIME Research’s locations in the USA, Brazil, Uruguay, UK, Germany, Switzerland, India and China serve clients in 35 countries. With 15 industry practice areas as well as a complete array of public relations monitoring, research, evaluation and consulting services, PRIME leverages its marketing and corporate communications expertise to help clients build brands and reputations. For more information on PRIME, visit http://www.prime-research.com.