Callaway Henderson Sotheby's International Realty Reaches New Heights

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The #LOVEWHEREYOULIVE video campaign is the company's latest initiative.

From a company standpoint, it's so fun for us to brag about this incredible community and then to see people on social media making that emotional connection with where they live, once lived, or perhaps are considering where to live.

Callaway Henderson Sotheby’s International Realty, a locally-owned real estate firm and market leader based in Princeton, New Jersey, is proud to announce their latest initiative, the #LoveWhereYouLive video campaign.

Innovative marketing has always been a priority for the company, with a growing emphasis on social media. The #LoveWhereYouLive video campaign goes beyond showcasing the company’s listings. It highlights the incredible resources of the greater Princeton area, and the lifestyle available to home buyers. The firm turned to an international, New York-based production company, who took to the skies and walked the streets to film Callaway Henderson Sotheby’s International Realty’s strategic shots. The images captured speak for themselves, and showcase our communities and events in ways never seen before.

"From a company standpoint, it's so fun for us to brag about this incredible community and then to see people on social media making that emotional connection with where they live, once lived, or perhaps are considering where to live” says Norman Callaway, Jr. Managing Member. “And the subject matter is endless...the greater Princeton area has so much to offer, the biggest challenge is deciding what to shoot next."

The campaign was successful from the start. The company’s first video installment, Love Where You Live: Princeton, reached 25,000+ on Facebook alone. Subsequent installments include Love Where You Live: Lambertville, and the holiday events Love Where You Live: Palmer Square Tree Lighting, and Love Where You Live: Washington’s Crossing of the Delaware, a reenactment of the General and his troops December 25, 1776 journey, a turning point in the American Revolution. All videos in the #LoveWhereYouLive series can be seen on the company website, callawayhenderson.com and the company’s Facebook page.

Callaway Henderson Sotheby’s International Realty serves the greater Princeton area with five offices throughout central New Jersey, including Cranbury, Lambertville, Montgomery, Pennington and Princeton. For additional information, please contact 609.921.1050 or visit callawayhenderson.com. The Sotheby’s International Realty network currently has more than 15,000 independent sales associates located in approximately 720 offices across 52 countries and territories worldwide.

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Christina M. Henderson
Callaway Henderson
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