Inc. Editor Gets Real with Women in Business: Jane Berentson of Inc. Magazine to Serve as Moderator of The Principal Women in Business Teleclass Series

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Two groups committed to the success of the women business owner community have united. The Principal(R) Women in Business Teleclass Series is pleased to announce Inc. magazine Editor Jane Berentson as moderator of five classes during the 2008 program.

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We are honored to have Jane steering our discussions. She knows what keeps more than ten million woman business owners awake at night. Side-by-side our speakers, she'll inspire, energize, and inform with Inc.'s trademarked straight talk.

    "Inc. is the handbook for the American entrepreneur," said Michelle Swanson, advertising officer, the Principal Financial Group(R). "We are honored to have Jane steering our discussions. She knows what keeps more than ten million woman business owners awake at night. Side-by-side our speakers, she'll inspire, energize, and inform with Inc.'s trademarked straight talk."

Berentson will serve as moderator for five classes:

March 25: "One Company's Award-Winning Equation: Employee Financial Fitness + Physical Fitness = Fiscal Fitness"

April 29: "A Woman Business Owner's Multi-Million Dollar Success Story: Do What You Love, the Money Will Follow"

May 27: "A Discussion with the Author of The Girls' Guide to Building a Million-Dollar Business"

June 24: "Why It's So Hard to Find Good Employees - But Easy to Keep Them Once They Are Happy"

Oct. 28: "Make Your Brand a Household Name: Seven Buzz Tactics Money Can't Buy"

"Inc. provides practical yet imaginative solutions for today's business owners," said Berentson. "With The Principal, we'll take a fresh spin on issues that matter most: managing people, finances, sales, marketing and technology."

About The Principal Women in Business Teleclass Series:

Annually, The Principal(R) hosts a series of 10, complimentary 60-minute classes conducted over the phone for women in business. Classes are held at 12 p.m. Central (1 p.m. Eastern, 11 a.m. Mountain and 10 a.m. Pacific) on the dates scheduled. Audio and notes of past classes can be accessed on the Web site 24 hours a day.

The Principal(R) Women in Business Teleclass Series, launched in 2003, features accomplished leaders and advice gurus, from bestselling author Suzy Welch to visionary Katrina Markoff of Vosges Haut-Chocolat. Speakers share information that provides owners an edge in growing their businesses. Topics range from how to evolve a marketing program to employee benefit best practices.

To learn more about The Principal(R) Women in Business Teleclass Series or how The Principal can help owners of growing businesses attract, retain and reward employees through the use of employee benefits, visit http://www.principal.com/women.

About Inc. magazine:

Inc. magazine, the handbook of the American entrepreneur, and Inc.com, the daily resource for entrepreneurs, are dedicated to helping business owners and CEOs start, run, and grow their businesses more successfully. Inc. and Inc.com deliver real solutions for today's innovative company builders.

Annual features include the Inc. 500, a list of the fastest-growing private companies in the United States and Entrepreneur of the Year, awarded to the business owner who has the greatest impact each year.

Inc.com features extensive daily content, including Breaking Entrepreneurial News, expert columns, and online-exclusive stories. The site's multimedia offerings include slideshows, podcasts, and video.

About the Principal Financial Group

The Principal Financial Group(R) (The Principal (R))(1) is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $311.1 billion in assets under management(2) and serves some 18.6 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit http://www.principal.com.

(1) "The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.

(2) As of December 31, 2007

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Lia Randazzo
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