REMI Offers Comments on Print Marketing

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The Real Estate Marketing Insider offers its opinions on the usefulness of print marketing for realtors. The comments were released following a report in the Inman News that defended the use of print marketing in an increasingly digital industry.

REMI believes the best approach to marketing is a mailing radius in the local neighborhood of the realtor’s office, combined with a strong online and mobile presence to reach buyers from other areas who might take interest in one’s properties.

Tobias Nergarden, director and chief executive officer of the Real Estate Marketing Insider released a statement detailing REMI's opinions on paper and print marketing for real estate agents. The Insider’s announcement stated that print marketing could be a vital part of locally-centered campaigns, with agents and real estate offices relying on the internet and mobile options to reach buyers outside their mailing radius.

Real Estate Marketing Insider's statement was prompted by a June 20 editorial published by Inman News that examined the effect that print advertising can have on a company. The writer of the editorial, Bernice Ross, cited the example of outdoor merchandise line L.L. Bean. The company opted to cut their print advertising materials in the wake of the recession, and experienced a major drop in sales as a result. Ms. Ross based her editorial on the perception that with the ease and reach of internet marketing tools, agents in all real estate fields are opting to scale back or cut down entirely on their use of print marketing. In the luxury real estate market, says Ross, “high-quality print marketing is not only alive and well, it is a necessity.”

Real Estate Marketing Insider made the following statement:

“The Insider agrees with Bernice Ross’s view that print media can be an important part of a real estate advertising campaign. The importance of print marketing to luxury real estate is well-documented in the article. Print marketing can be important for other types of markets as well, especially those that benefit from local buyers. REMI believes the best approach to marketing is a mailing radius in the local neighborhood of the realtor’s office, combined with a strong online and mobile presence to reach buyers from other areas who might take interest in one’s properties.”

The Real Estate Marketing Insider commented on a recent editorial in the Inman News addressing print marketing tools in luxury real estate practices. The Insider’s CEO Tobias Nergarden advised agents to combine paper marketing and online presence for maximum reach and impact.

About the Real Estate Marketing Insider:
The Real Estate Marketing Insider is an online journal providing breaking news and expert analysis on the real estate market.

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