The Lyra Europe Imaging Conference Reveals Color Printing Profiles Dividing Eastern and Western Europe: $200 Discount for Drupa Attendees

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Lyra Research (http://www.lyra.com), the digital imaging authority, will deliver pioneering printer, MFP, and copier market research data and analysis that compares user behavior at SMEs in Eastern Europe versus Western Europe at its first-ever annual Lyra Europe Imaging Conference, which will be held 18-19 June 2008 in Amsterdam, The Netherlands. The event's new research is based on a 2008 survey of printer hardware and consumables buyers at more than 1,500 businesses in European countries, including France, Italy, Poland, Turkey, and the United Kingdom. To register, call +1-617-454-2612 or visit http://www.lyra.com/europe. Drupa attendees save $200 on their registration for Lyra's conference, and groups of five are entitled to a 20 percent discount.

Lyra Research (http://www.lyra.com), the digital imaging authority, will deliver pioneering printer, MFP, and copier market research data and analysis that compares user behavior at SMEs in Eastern Europe versus Western Europe at its first-ever annual Lyra Europe Imaging Conference, which will be held 18-19 June 2008 in Amsterdam, The Netherlands (http://www.lyra.com/europe). The event's new research is based on a 2008 survey of printer hardware and consumables buyers at more than 1,500 businesses in European countries, including France, Italy, Poland, Turkey, and the United Kingdom.

Peter Mayhew, Lyra's U.K.-based senior European analyst, explains the objectives that defined this innovative research. "Lyra's goal was to build the imaging industry's definitive profile of office printing in Western and Eastern European countries. Not only did our research profile printer technology in use at these sites, we also gained an incisive grasp of the perceptions that office technology buyers hold about ink jet and laser. The digital imaging industry is facing growth in the sectors of the European market, and our research reveals valuable insights into office printing applications, ink jet and toner consumption, channel buying preferences, and future purchase intentions. We are very excited to present this data and analysis to attendees of our upcoming Lyra Europe Imaging Conference in Amsterdam."

Several key findings in the European survey reveal the significant divide in color printing trends and buying preferences between Eastern and Western European countries. Larry Jamieson, director of Lyra's Hard Copy Industry Advisory Service, explains, "We discovered that color printing habits vary significantly, depending on whether the users were located in Western or Eastern Europe. For example, when we asked how SMEs produced color documents--using in-house color printing peripherals, outside print shops or services, or a combination of both--59 percent of western European respondents said they rely on in-house printers or copiers, while only 45 percent of eastern European users print in color using company peripherals exclusively (see figure below). This 14 percent gap is representative of the opportunity for vendors of color printers, MFPs, and copiers to grow their business by selling value-driven products and solutions to late adopters among Eastern European IT buyers. In addition, the annuitized revenue potential poses a substantial boost in cartridge and consumables business for OEM vendors and aftermarket remanufacturers alike. In fact, in this price-sensitive region, the availability of cut-rate aftermarket consumables may actually serve as a catalyst to justify increased spending on color hardware by somewhat mitigating the typically fourfold increases in future cartridge-related spending."

(See related chart: https://console.prweb.com/prfiles/2008/05/05/111306/EuropePrinterMarketResearchweb.gif)
(Hi-res image version available here: https://console.prweb.com/prfiles/2008/05/05/111306/EuropePrinterMarketResearch.gif)

The 2008 Lyra Europe Imaging Conference, which will be held 18-19 June 2008 at the Radisson SAS Amsterdam, will present numerous in-depth findings from this landmark Europe-focused research. The study sample includes offices ranging in size from small (1-9 employees) to large (250 or more employees). Participants represent most NACE categories, including agriculture, construction, education, finance, manufacturing, real estate, and retail trade, among others.

Office printing and consumables topics at the conference include the following:

Redefining the Office Printing Environment: Pages and Hardware
Ann Priede, Vice President, Publications Group, Lyra Research

  • Worldwide printer and copier trends and forecasts
  • Capturing pages: printers versus copiers versus MFPs
  • A4 versus A3
  • Color in the office

Taking Stock of the European Office Printer Market
Larry Jamieson, Director, Hard Copy Industry Advisory Service, Lyra Research

  • Recent primary research findings in Europe, the Middle East, and Africa (EMEA)
  • The established West and the emerging East
  • Usage and retirements in the installed base

Maintaining Control of Document Workflow

  • Print management        
  • Strategies for managing documents
  • Scanning, archiving, and retrieval: lost art or the next frontier?    
  • Issues and opportunities with systems integration    

Did Ink Jet Emerge at Drupa?
Charles LeCompte, President, Lyra Research    

  • Memjet--what next?        
  • HP Edgeline--implementation strategies
  • Dark horses in the race--seen and heard
  • And Lyra's answer is...

Forecasting Toner Market Trends
Cortney Kasuba, Industry Analyst, Lyra Research

  • Trends in the laser cartridge and bulk toner supplies market    
  • Printing habits in European markets
  • Aftermarket trends and issues
  • Defending color toner profitability

A Panel Discussion: Lifting the Lid on the European Office Supplies Market
Moderator: Charles LeCompte, President, Lyra Research

  • Are you getting your fair share of the European office supplies market?
  • Consumables strategies for the business customer
  • Strategies for defending and growing market share

EMEA's Global Leadership in Recycling: Where to from Here?
Moderator: Charles LeCompte, President, Lyra Research

  • The growing importance of environmental marketing
  • A detailed look at cartridge recycling issues
  • Beyond cartridges: power consumption, carbon footprint, air and water pollution

The conference will also offer substantial, Europe-specific coverage of the wide-format and graphic arts markets, as well as consumer imaging and digital photography trends.

How to Register
Attendees are urged to register immediately. Early registrations indicate a capacity audience at the premier Lyra Europe Imaging Conference. To register by phone, call Sandy Tobin at 1-617-454-2612 or, to register online, please visit http://www.lyra.com/europe. The conference registration fee is $1,295 per attendee. Companies that register groups of five are entitled to a 20 percent discount.

Drupa Attendees Save $200
We are pleased to offer Drupa attendees a $200 USD discount off their registration for the Lyra Europe Imaging Conference ($1,095 USD registration fee after discount). To receive this discount, enter "DRUPA" in the discount code field of the online registration form, or mention the code when registering by telephone. Drupa attendees can save even more by combining their savings with group discounts of 20 percent for registering groups of five. (You may be asked for verification of your participation at Drupa.)

Sponsor the Conference
Lyra Research is proud to announce that Global Graphics Software is supporting the 2008 Lyra Europe Conference as the 2008 Lyra Worldwide Conferences Sponsor. Global Graphics Software also lent marquee sponsorship support to the 2008 Lyra Imaging Symposium held in Rancho Mirage, California in January and the 2008 Tokyo Imaging Conference held in February. Software Imaging will also be the Amsterdam conference's tote-bag sponsor.

The sponsorship opportunities at Lyra's inaugural Europe Imaging Conference offer unmatched, high-profile visibility to deliver your message to a select group of industry decision makers. The cost of sponsorship at the conference is affordable to ensure satisfaction and maximum ROI. Download our informative sponsorship prospectus to consider how a sponsorship will strengthen your visibility, enhance your positioning, and create new prospects for your firm. For more information, please call Sandy Tobin at 1-617-454-2612, or send an e-mail to stobin (at) lyra (dot) com. Call now to maximize sponsorship benefit time lines!

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra's expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra's custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

CONTACT:
Andre Rebelo
Marketing Manager
Lyra Research, Inc.
1-617-454-2658
arebelo (at) lyra (dot) com

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