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VARBusiness Selects Oki Data Americas as a Tech Innovator Company of the Year for its C8800 Series Wide-Format Color Printers

OKI Printing Solutions C8800 Series earns top honors in the Printing & Imaging category by setting new benchmark in value for wide-format color printing

MOUNT LAUREL, N.J. (Business Wire EON/PRWEB ) October 12, 2007 -- Oki Data Americas, which markets its products under the OKI® Printing Solutions brand, today announced the industry-leading magazine VARBusiness recognized the company as a 2007 Tech Innovator Company of the Year for its C8800 Series wide-format color printers in the Printing & Imaging category.

The C8800 Series dramatically reduces the cost, complexity and space requirements for wide-format printing with a machine that has a footprint up to 38 percent smaller than other products in its class1. Viewed as a business game changer, OKI Printing Solutions C8800 Series was recognized by judges for creating a new category of affordable wide-format color printers that are compact enough to fit on a desktop. It provides customers with unmatched value, powerful performance and media versatility on demand, boasting HD Color technology and tabloid (11x17) color printing capabilities.

Coming from the most respected experts in the channel business, this honor acknowledges OKI Printing Solutions dedication to providing its channel partners with competitive, industry-changing solutions, said Candice Dobra, Vice President, Product Marketing, Oki Data Americas. The C8800 is sold exclusively through the channel and not only delivers outstanding margins but also gives the channel an advantage over their competition in the lucrative SMB space.

The VARBusiness Tech Innovators project is the means by which channel partners assess the technical innovation and development efforts of vendors. Products were judged in two stages by a CMP Channel team of technology editors, which is VARBusiness parent company, and then by a select panel of judges from the solution-provider community. Products were scored based upon price/performance, technological impact for the channel, revenue potential (margins and services) and support for channel partners.

The C8800 Series is supported by OKI Printing Solutions new ProfitOPS partner alliance, which is designed to reverse the shrinking profits experienced by solution providers across the industry by providing innovative, strategic business planning processes and aggressive upfront discounts to infuse new life into the printing business. The five key market points of entry, including managed services, device consolidation, on-demand printing, technology migration and custom print and imaging solutions, form the foundation of a professional services portfolio that will drive new business opportunities and greater profitability.

VARBusiness will recognize Oki Data Americas and the other category award winners during a ceremony held at the 2007 CMP XChange Tech Innovators conference in Miami, FL. at the Doral Golf Resort & Spa on Monday, October 8.

About Oki Data Americas, Inc.

Oki Data Americas, Inc., headquartered in Mount Laurel, N.J., and a subsidiary of Oki Data Corporation of Japan, markets PC peripheral equipment under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products and serial impact dot matrix printers. As business printing solutions specialists, Oki Data Americas provides world-class printing technology and real-world solutions designed to help manage workflow and optimize business performance. Oki Data Americas is ISO 9001:2000 certified and also offers a full line of options, accessories and consumables. Most OKI Printing Solutions' products have earned the ENERGY STAR®. Oki Electric Industry Co., Ltd., parent company to Oki Data Corporation, is a $5.8 billion multinational corporation with headquarters in Tokyo and is a world leader in information processing systems, telecommunications and electronics.

OKI, Reg. Oki Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA and design Reg. T.M. Oki Data Corp.

1 As compared to Lexmark C935dn, according to product information listed on the manufacturers website as of September 17, 2007

See the original story at: http://eon.businesswire.com/releases/printing/oki_data/prweb560794.htm

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CONTACT INFORMATION

Oki Data Americas, Inc., Mount Laurel
Susan Kirvan, 856-222-7258
skirvan@okidata.com
or
Domus, Inc.
Allyson Marcus, 215-772-2810
amarcus@domus1.com

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