From the Web 2.0 Summit, HP Unlocks the Printable Web for Millions of
Internet Users
HP Announces New Relationships and Online Printing Capabilities with
Web Giants at the Web 2.0 Summit
SAN FRANCISCO (Business Wire EON/PRWEB ) October 17, 2007 --
Today at the Web 2.0 Summit, HP announced new relationships and online
printing capabilities with several major web properties–including
Disney.com, Windows Live Spaces, Flickr and the Graffiti Application for
Facebook–to make it easy for people to print
relevant, customized content from the web.
The relationships, the latest development in HP’s
Print 2.0 strategy, will offer Internet users new and enhanced web
printing options to control what they print and how they print it.
In September alone, there were more than 267 million visits to these
partners’ sites.(1) Each visit represents an
opportunity to provide an improved online printing experience as well as
to merchandise digital content in new and compelling ways.
To enable these experiences, HP is using Web 2.0 technologies such as
those developed by Tabblo, a company HP acquired in March. HP unveiled
its strategy to improve web printing in May, and, in August, announced
new partners and tools. To date, the company has print-enabled a variety
of leading web sites, from entertainment to travel–all
in the name of improving the overall online printing experience.
“People are frustrated with printing from the
web–it’s often
wasteful and rarely do the pages print with the information laid out on
the page the way you want,” said Vyomesh
Joshi, executive vice president, Imaging and Printing Group, HP. “HP
has the technology and the expertise to create a web printing experience
that’s relevant, empowering customers to
transform their personal content in new and exciting ways.”
Joshi and other HP executives will speak to the challenges and
opportunities of online printing at the Web 2.0 Summit taking place this
week in San Francisco. In addition to an HP booth on the show floor, the
following presentations are scheduled:
-
“A Conversation with Vyomesh Joshi”
– Thursday, Oct. 18, 1:45 p.m. - 2:15 p.m.
PT, the Palace Hotel’s Grand Ballroom.
-
A workshop with Tabblo’s Antonio Rodriguez, “Using
Printing to Take the Web Places It’s Never
Gone Before” –
Wednesday, Oct. 17, 10 a.m. - 11:15 a.m. PT, the Palace Hotel’s
Marina Room.
Making the Web Easier to Print
Graffiti Application for Facebook – More than
7.75 million Facebook members are registered Graffiti users. The
Graffiti widget allows users to “draw”
on their friend’s profiles or decorate their
own profiles. Now, thanks to HP’s Tabblo
technology, users can print their masterpieces. With more than 33
million pieces of graffiti and 600,000 daily active “graffiti
artists,” this Web 2.0 technology allows
these digital assets to be transformed into real-world artwork for a
locker, cork board or frame–and an easy
online printing experience. For examples of Graffiti and the web
printing application, visit http://www.drawmegraffiti.com/hp.php.
Microsoft Windows® Live Spaces –
In August, HP announced that Snapfish had been selected by Microsoft to
provide online printing capabilities for customers of Windows Live
Spaces, part of the Windows Live suite of services. The success of this
venture led to HP’s Tabblo technology now
powering a blog-printing feature on the latest release of Windows Live
Spaces. To view this web printing feature, click on the print button at http://anniemacgarden.spaces.live.com/blog/.
Merchandising Digital Content for Print
Disney.com – HP is working with Disney to
enable Hannah Montana and Miley Cyrus fans to create a one-of-a-kind
memory book memento by combining their content with exclusive images
from the popular Disney star’s upcoming tour.
At the Disney.com XD site (www.disney.com/hannah),
parents (or fans 13 and older) will be able to combine their own photos
with exclusive Hannah Montana and Miley Cyrus images and stickers to
create a personalized “MyConcert Memory Book.”
Using HP’s Tabblo technology, parents and
fans can opt for free online printing at home or order a
professional-quality version from HP through a print service provider.
The site will be live just in time for the concert tour kicking off on
Oct. 18 in St. Louis.
Flickr – Starting this week, Flickr, one of
the world’s leading online photo-sharing Web
2.0 communities, will feature HP’s Tabblo
technology on their “Do More with Your Photos”
page. Flickr members will be able to turn their photo collections into a
variety of creative projects (for example, collages, photo cubes and 4 x
6-inch prints) and also, for the first time, easily print them at home.
Flickr members will also be able to order projects such as photo
journals, mini-books, posters and post cards through Tabblo.
HP also is teaming with Flickr for the planned launch of the HP
Community Mosaic–a digital, dynamic mosaic
that will be created from photos submitted by Flickr members. Inspired
by HP’s “What do
you have to say?” global marketing campaign,
the mosaic encourages people to express themselves individually by
contributing photos that relate to specific topics, such as pets or
flowers.
Over time, the mosaic will grow and change as new topics and photos are
added, and people will be able to customize and print their favorite
mosaics. The program is expected to launch in mid-November.
More information and other materials related to HP’s
Print 2.0 strategy, as well as the company’s
presence at the Web 2.0 Summit in San Francisco, are available in an
online press kit at www.hp.com/go/web20summit.
About HP
HP focuses on simplifying technology experiences for all of its customers–from
individual consumers to the largest businesses. With a portfolio that
spans printing, personal computing, software, services and IT
infrastructure, HP is among the world’s
largest IT companies, with revenue totaling $100.5 billion for the four
fiscal quarters ended July 31, 2007. More information about HP
(NYSE:HPQ) is available at www.hp.com.
Note to editors: More news from HP, including links to RSS feeds, is
available at www.hp.com/hpinfo/newsroom/.
(1) comScore, September 2007.
Windows is a U.S. registered trademark of Microsoft Corporation.
This news release contains forward-looking statements that involve
risks, uncertainties and assumptions. If such risks or uncertainties
materialize or such assumptions prove incorrect, the results of HP and
its consolidated subsidiaries could differ materially from those
expressed or implied by such forward-looking statements and assumptions.
All statements other than statements of historical fact are statements
that could be deemed forward-looking statements, including but not
limited to statements of the plans, strategies and objectives of
management for future operations; any statements concerning expected
development, performance or market share relating to products and
services; anticipated operational and financial results; any statements
of expectation or belief; and any statements of assumptions underlying
any of the foregoing. Risks, uncertainties and assumptions include the
execution and performance of contracts by HP and its customers,
suppliers and partners; the achievement of expected results; and other
risks that are described in HP’s Quarterly
Report on Form 10-Q for the fiscal quarter ended July 31, 2007 and HP’s
other filings with the Securities and Exchange Commission, including but
not limited to HP’s Annual Report on Form
10-K for the fiscal year ended Oct. 31, 2006. HP assumes no obligation
and does not intend to update these forward-looking statements.
© 2007 Hewlett-Packard Development Company,
L.P. The information contained herein is subject to change without
notice. The only warranties for HP products and services are set forth
in the express warranty statements accompanying such products and
services. Nothing herein should be construed as constituting an
additional warranty. HP shall not be liable for technical or editorial
errors or omissions contained herein.
See the original story at: http://eon.businesswire.com/releases/printing/summit/prweb561996.htm
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