PeoplePond.com Certified to Display TRUSTe Privacy Seal of Approval

PeoplePond Becomes TRUSTe Sealholder by Demonstrating Commitment to Consumer Privacy Protection

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TRUSTe certification serves as a benchmark in our ongoing commitment to safeguard consumer privacy and security which is especially important as we roll out our innovative verified online identity service.

Ferndale, WA and San Francisco, CA (PRWEB) July 29, 2009

PeoplePond, a unique Internet service providing increased personal brand visibility, reputation management and identity verification services, today announced that its Web site has been certified to display the TRUSTe Privacy Seal, which demonstrates its commitment to consumer privacy and trust online.

TRUSTe, the leading privacy certification and seal program, awards its privacy seal only to companies that complete the rigorous TRUSTe certification process and agree to comply with ongoing oversight and TRUSTe's consumer dispute resolution process.

PeoplePond customers build professionally designed personal profiles hosted by PeoplePond using easy-to-use tools. These profiles can then be upgraded to enable search engine optimization capability for increased online visibility and reputation management.

"By becoming a TRUSTe sealholder, PeoplePond gives its customers a clear signal that it is trustworthy and respects the privacy wishes of the people who visit its Web site," said Fran Maier, CEO of TRUSTe. "PeoplePond joins more than 3,000 organizations committed to building consumer trust online through participation in the TRUSTe Privacy Seal program."

The TRUSTe Privacy Seal is one of the most recognized branded symbols of trust among consumers. The TRUSTe Privacy Seal communicates that a Web site has posted a privacy statement and that its information gathering and dissemination practices follow guidelines for notice, choice, access, security and redress outlined in the Federal Trade Commission's Fair Information Practices. Specifically, TRUSTe sealholders agree to:

Disclose their information gathering and dissemination practices;
Give consumers choice to limit any secondary uses of their personal information through opt-in or opt-out;
Provide users with access to their personal information to correct any inaccuracies; and
Ensure that reasonable security mechanisms are being used to protect the data that is collected.

"We are honored to join TRUSTe in advancing responsible information practices online," said Theron McCollough, president of PeoplePond LLC. "TRUSTe certification serves as a benchmark in our ongoing commitment to safeguard consumer privacy and security which is especially important as we roll out our innovative verified online identity service."

About PeoplePond:
PeoplePond is part of the Cranberry Venture Partners, LLC network of Web sites. Cranberry is home to an unmatched team of innovative developers led by Internet visionary David McInnis. McInnis is best known for founding the first direct-to-consumer news service, PRWeb, which changed the way the world uses press releases. For more information about PeoplePond, LLC and the Cranberry Venture Partners, LLC network of Web sites visit http://www.cranberryventurepartners.com.

About TRUSTe:
 TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Most of the top fifty Web sites are certified to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple. To find out more about privacy, visit http://www.truste.com.

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