ByReputation brings about a new private school marketing service using organic search engine optimization, local search directories, and content marketing to help increase new students coming in.
Houston, TX (PRWEB) October 09, 2012
ByReputation brings about a new private school marketing service using organic search engine optimization, local search directories, and content marketing to help increase new students coming in. To get a free private school marketing consult from an expert, please click on the link below:
With search engine optimization, a private school business's ranking will be increased in websites such as Google, Yahoo, and Bing. Search trends are evaluated using past site censuses to locate keywords with the highest conversion rate. The search engine specialist then goes into the site and adjusts page components on the site that have the biggest part in the search algorithm. An ongoing off page optimization campaign then begins using only white hat and penguin safe strategies.
Getting over 100 million visits each month, local search directories such as Yahoo Local, Yelp, Yellowbook, and the Superpages are vital to private school marketing. These directory hits come from parents looking for local businesses with ByReputation focusing on the top 30 local directories. To stand out from the rest of the private schools in the area, each directory listing is enhanced to stand out above the rest of the results.
Content marketing is the final piece to private school marketing. Creating a blog focused on private schools, content marketing puts out unique articles pertaining to the private school process. These articles and any questions on them are then published about two to three times a week. The Google freshness score is then increased by the constant flow of new content which allows the private school to show up for more secondary private school phrases in search results.