Leading Communications Executives to Speak at PR News' Digital PR Next Practices Summit

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PR News has announced the speakers and program for the second annual Digital PR Next Practices Summit, which will bring together the thought leaders and experts in digital communications who will share ideas, tactics, and lessons learned in leveraging social media and the online platform to move the PR needle. The Digital PR Next Practices Summit also includes networking opportunities, breakfast, a keynote luncheon and end-of-day reception.

PR News has announced the speakers and program for the second annual Digital PR Next Practices Summit, which will bring together the thought leaders and experts in digital communications who will share ideas, tactics, and lessons learned in leveraging social media and the online platform to move the PR needle. Companies leading the industry with online innovations will share their success stories and strategies, including Southwest Airlines, Text 100, Anheuser-Busch, Morton's Steakhouse, U.S. Coast Guard, Burson-Marsteller, Dow Jones, IBM and Moxie Interactive. The Digital PR Next Practices Summit also includes networking opportunities, breakfast, a keynote luncheon and end-of-day reception.

The PR News Digital PR summit will be held October 22 at the Grand Hyatt in New York City and will include speakers from leading companies, agencies and associations. The summit is designed for all communications professionals looking to effectively leverage the latest digital communications technologies, applications and resources available online to improve their organization's reputation, mindshare and bottom line. Register at http://www.prnewsonline.com/summit. The early-bird rate ends September 18, 2009.

Keynote Speaker Robert Reiss, host of The CEO Show will present during the Summit luncheon. Robert has interviewed more than 120 top CEOs over the past two years (including leaders of: Deloitte, Zappos, LinkedIn, Hearst Magazines, Ben & Jerry's, The Ritz-Carlton, Marvel, Starbucks, NetApp, The Home Depot) to gain a broad perspective of how CEOs view our ever changing world. In this keynote address, he will share insights into the best ways for "selling" social media to your CEO, as well as an overview of how social media will inevitably change the way business leaders communicate.

Presented by the industry's most trusted sources on PR and marketing - PR News and http://www.prnewsonline.com and sponsored by BurrellesLuce, Cision and Vocus -- the Digital PR Summit will address the most critical digital issues and new opportunities facing communications professionals. Panel topics include social media, blogs, video, crisis, viral marketing, measurement, community and more.

Attendees will leave this one-day summit equipped with a smarter, more cost-effective PR plan that harnesses the power of online. Register now at http://www.prnewsonline.com/summit.

The Platinum PR Awards Luncheon will be held the day before the Summit, on October 21 at the Grand Hyatt. For more information and to view the list of finalists, go here http://www.prnewsonline.com/awards/platinumpr2009_event-finalists.html.

The PR News Digital PR Next Practices Summit is an information-packed event that is sure to sell out weeks in advance. To register visit http://www.prnewsonline.com/summit. For sponsorship and exhibit information, contact PR News Vice President & Group Publisher Diane Schwartz at dschwartz (at) accessintel (dot) com.

PR News is published by Access Intelligence LLC. The PR News family of products also includes PR News, Webinars, Job Boards, PR Guidebooks, PR News Training Academy, Platinum PR Awards, PR People Awards, Nonprofit PR Awards, 15-to-Watch, CSR Awards. Find out more at http://www.prnewsonline.com.

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AMY JEFFERIES
PR News
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